Denni Bakardji

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Denni Bakardji

Driving product direction

Driving product direction

Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.

Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.

Profile as a destination 

Profile as a destination 

Profile as a destination 

vs an outdated form

The challenge

The challenge

Research told us

Research told us

74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.

74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.

EASE OF USE

2

2

3

4

Our mission was to help users feel confident sharing who they truly are.

person sitting on the sofa with a laptop - screen showing a very long form

"

"The Input is too inflexible. I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."

person sitting on the sofa with a laptop - screen showing a very long form

"

"The Input is too inflexible. I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."

person sitting on the sofa with a laptop - screen showing a very long form

"

"The Input is too inflexible. I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."

Approach

Approach

Vision sprint

Vision sprint

Working with Product and Research teams, we ran a vision sprint to shape the next 18 months of the profile experience.

As the sole designer, I led the creative direction through prototypes and competitor insights, crafting a vision that united user needs and business goals.

Working with Product and Research teams, we ran a vision sprint to shape the next 18 months of the profile experience.

As the sole designer, I led the creative direction through prototypes and competitor insights, crafting a vision that united user needs and business goals.

We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.

CANDIDATE PROBLEMS

Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves. 

RECRUITER PROBLEMS

This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.

Business opportunies

Business opportunies

1

1

Encourage continuous profile updates

Encourage continuous
profile
updates

The better we know our candidates, the higher our chances of helping them find the right job.

The better we know our candidates, the higher our chances of helping them find
the right job.

2

2

Empower candidates to present their best professional image

Help candidates better showcase their professional image to improve their chances of landing a job.

3

3

Enable fully verified
& trusted candidate
profiles

Enable fully verified & trusted candidate
profiles

Give recruiters credible candidate information to accelerate hiring and uncover hidden jobseekers.

1

1

AI career companion

A companion that transforms candidates’ day-to-day work into CV-worthy achievements. 

Add for being application ready leading to a chat log of recent achievemnts added to a profile
Add for being application ready leading to a chat log of recent achievemnts added to a profile

2

2

AI tailored applications

Highlighting candidates’ achievements at the right moment helps them land the job they want.

mobile with notification for a job matchleading to a tailored profile for the job with ability to edit
mobile with notification for a job matchleading to a tailored profile for the job with ability to edit

3

3

Boosted credibility

Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.

Mobile screens showing a profile being verified by scaning a biometric passport, a language certificate. Includes privacy settings screen and a screen to share profile via QR

The landing page

The landing page

On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.

On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.

1.

Benefit

Tailored job applications

2.

Benefit

Time-saving, tailored job hunt

3.

Benefit

Keeping track of achievements

Keeping
track of achievements

4.

Benefit

Sharable digital CV

5.

Benefit

Competative advantage

6.

Benefit

Privacy taken seriously

Outcome

Outcome

The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.

The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.

Roadmap of features
Roadmap of features

CANDIDATE GOAL

I want to show my authentic self with confidence and make a strong impression on employers.

BUSINESS GOAL

Become the number one brand for sourcing high quality candidates for employers.

…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.

Studio image of Denni wearing a yellow blouse on a teal backdrop
Studio image of Denni wearing a yellow blouse on a teal backdrop

To help you drive product direction

To help you drive product direction

Feel free to contact me to discuss possible permanent & contract opportunities at deni.red@gmail.com and LinkedIn.

Feel free to contact me to discuss possible permanent & contract opportunities at deni.red@gmail.com and LinkedIn.

Get in touch

Get in touch

Designing for an
AI-first world

Designing for an AI-first world

Reimagining existing platforms as AI-first experiences, helping users make better decisions.

Reimagining existing platforms as AI-first experiences, helping users make better decisions.

View case study

View case study

Click through rate boost

515

515

%

%

↑

↑

A redesigned dashboard drove users deeper into the platform and increased engagement.

Coming soon

Coming soon

Engagement growth

40

40

%

%

↑

↑

A digital transformation and redesign that achieved higher event attendance.

Coming soon

Coming soon

Conversion success

42

42

%

%

↑

↑

An experiment that grew into a standalone product across two countries.

View case study

View case study

PROCESS

Fostering accessible design

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Helping product teams bring accessibility into their design process from the very start.

See the process

See the process

lab attendant using tring to tie their shoelaces with the Cambridge simulation gloves - creating physical resistance and limit mobility, dexterity, and grip strength

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji