Denni Bakardji

Work

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Denni Bakardji

Dashboard showing a list of new jobs, applications and career coach option. light blue colours

515

click through rate boost

515

click through rate boost

What is Workray?

Workray is a platform designed to remove the friction from job hunting, allowing users to apply to 62 job sites from one place, simplifying the search and application management process.

5 team members receiving an award. 4 male and Denni in the middle wearing a coral coloured shirt

My role

Redesigned the entire platform across both logged-in and logged-out experiences, including new design directions and a brand uplift (with updated illustrations).
Conducted the user research (moderated & unmoderated user testing, A/B testing).
Helped define the Mission & Vision of Workray.
Worked with the team to develop the content.

Driving sign-ups

I begun by reworking Workray's value preposition to improve clarity around the value of creating an account. The new direction focused on building trust and making the service feel more inviting and useful.

BEFORE REDESIGN

The landing page of workray before the redesign in very dark monotone colours

AFTER REDESIGN

Improved results

54

↑

Engagement increase

Time on page increased by almost a minute.

179

↑

New registrations

We saw a huge uplift in new registered users.

7

↑

Conversion

We saw an uplift in repeat returning users thanks to the increase in registrations.

Registration vs conversion

While the homepage was driving strong registration numbers, there was a clear gap when it came to conversion. After signing up, candidates were taken directly to the dashboard, where many failed to take the next step in their journey and most did not make a repeat visit.

OLD DASHBOARD

Dashboard issues

Once users reached the dashboard, the experience fell short. Many felt they had put in effort without getting value, leading to high bounce rates. Returning users also bypassed the dashboard entirely, making it clear it needed a rethink.

I just wasted my time. Gave you all this information and then I end up on a page that has a lot of zero things. Zero applications, zero jobs, zero goals."

There is nothing useful on this page to help me get a job"

Platform redesign

We started with a dashboard redesign, which later evolved into a full platform overhaul.

CANDIDATE GOAL

I want to track my job applications and stay organised so I can improve my chances of getting a job.

BUSINESS GOAL

Retain new users by increase time on page, click-through rate and engagement on the dashboard.

Limitations

With limited back-end capacity, a full redesign wasn’t immediately feasible. To maintain momentum, we focused on front-end improvements—leveraging existing functionality to quickly deliver value to users while working within technical constraints.

Returning user

The new dashboard in bright, light colours

New user

As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.

1

Digest of the newest jobs users are signed up to across the web.

2

All job applications with current updates and advice.

3

Job sites the users has an account with appear here.

4

Helping users see jobs they may not have considered, based on their skills.

5

Access to a real career coach for personalised CV and application support.

1

Digest of the newest jobs users are signed up to across the web.

2

All job applications with current updates and advice.

3

Job sites the users has an account with appear here.

4

Helping users see jobs they may not have considered, based on their skills.

5

Access to a real career coach for personalised CV and application support.

Click-through rates uplift

We saw uplift in click-through rates, engagement and time on page in the first month. Users now used the dashboard as intended and navigated to other areas of the site from there.

Job subscriptions

515 ↑

Mobile click-through rate

Mobile CTR

400 ↑

Desktop CTR

Job listings

33 ↓

*

Mobile CTR

29 ↑

Desktop CTR

Applications

35 ↑

Mobile CTR

26 ↑

Desktop CTR

*Data driven bug discovery

All key metrics improved significantly, except the job listing click-through rates on mobile which decreased by 33%.

Image of a mobile with listed jobs and an arrow pointing out from the font of the job title

On closer investigation, I discovered that on certain mobile devices, job links were not rendering as intended and appeared too small to read. Once this was addressed and aligned with the original designs, job CTR increased, and the dashboard bounce rate decreased as a result.

Post launch user testing

When we asked users what they thought of the new dashboard they were really positive.

One of the better ones I’ve seen in terms of presenting the information and giving you more information in terms of what is currently available, what you are doing, how many applications you’ve made. In the past when I’ve been applying via online job sites I had to track myself the information doing it the old fashioned way on a spreadsheet ... having this tools available on this dashboard is really good and it is one of the best sites I’ve seen for that”

I like the tables that everything comes in. Makes it easy to read and the bullet point format of the list makes it easy to follow. I do like it. Gives you a really good snapshot of what you’ve applied for ... where you are up to, what you need to do next ... how many new jobs there are, what job boards you are working through"

Awards

"Best Newcomer" at the National Online Recruitment Awards & employee of the month at Stepstone for "Consistently delivering great designs for all teams that convert".

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