Denni Bakardji

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Denni Bakardji

Increasing conversion

by 42

%

Increasing conversion

by 42

%

My Stepstone story

My Stepstone story

StepStone is a global job board operating across 20+ countries. I redesigned the job alert settings page and, with Product, Research and Development, used in-product experiments to evolve the learnings into a new standalone product.

StepStone is a global job board operating across 20+ countries. I redesigned the job alert settings page and, with Product, Research and Development, used in-product experiments to evolve the learnings into a new standalone product.

The opportunity

The opportunity

Improve job recommendations while helping candidates keep their profile information current.

Improve job recommendations while helping candidates keep their profile information current.

1

1

Candidate problem

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

2

2

Recruiter problem

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

3

3

Business problem

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT. Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Research told us

Research
told us

The existing settings page was hard to find and manage.

Users could not clearly see their email notification criteria or frequency options. “Job agent” also suggested a human service.

The existing settings page was hard to find and manage.

Users could not clearly see their email notification criteria or frequency options. “Job agent” also suggested a human service.

IMAGE: the existing page

90s html settings page

The existing page

90s html settings page

The
existing
page

"

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

"

Changing my search profile is difficult. Also I receive non-relevant job offers”

"

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

Experimenting & learning

Experimenting & learning

Redesigning job alerts

Redesigning job alerts

I redesigned the settings experience to make alerts easier to understand, manage, and update. We renamed "Job agents" to "Job alerts" and simplified preferences and notification controls.

I redesigned the settings experience to make alerts easier to understand, manage, and update. We renamed "Job agents" to "Job alerts" and simplified preferences and notification controls.

The clean new design

1

1

Unsubscribing users automatically from emails that are no longer relevant.

2

2

Allowing candidates to unsubscribe from all emails.

3

3

Grouping all emails together with clear frequency options.

The redesigned states of the job alerts page

Bringing the settings into the journey

Bringing the settings into the journey

To help users keep their email recommendations current, I mapped the candidate journey to find the right moments to surface the job preferences in context. Which led to integrating the settings into the experience instead of relying on users to seek it out.

To help users keep their email recommendations current, I mapped the candidate journey to find the right moments to surface the job preferences in context. Which led to integrating the settings into the experience instead of relying on users to seek it out.

tiny modal asking if you are still looking for a job in a location
Redesigned of the vision - job alerts page
redesigned editing a job alert
RedesignedRedesigned of the vision -

Candidate journey mapping

↑

Testing profile updates

Testing profile updates

We tested a prompt that let candidates to confirm or update their work experience. The exchange was simple: better information led to better recommendations—and more reliable profiles for recruiters.

We tested a prompt that let candidates to confirm or update their work experience. The exchange was simple: better information led to better recommendations—and more reliable profiles for recruiters.

Design of asking if your current role is still the same and company you work for
Editing your most recent work experience
successfully edited latest work experience

What we learnt

What we learnt

The experiment showed that candidates would update their information when the benefit was clear.

The experiment showed that candidates would update their information when the benefit was clear.

44

%

↑

Engagement increase

Click-through rate from the new integrated experience

26

%

↑

Validated their preference

Confirmed their job search preferences and work experience.

16

%

↑

Updated their experience

Made updates to their work experience. 

10

%

↑

Conversion boost

The new feature is contributing to all job alerts created.

From experiment to product

From experiment to product

The results gave us confidence to expand the idea into a broader product experience.

I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better job recommendations.

The results gave us confidence to expand the idea into a broader product experience.

I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better job recommendations.

Capturing additional data flow

↑

Impact

Impact

The product improved the quality of candidate data, recommendations, and applications.

The product improved the quality of candidate data, recommendations, and applications.

9

%

↑

CV uploads

Impresive increase in CV uploads help us serve better job recommendations.

9

%

↑

CV uploads

Impresive increase in CV uploads help us serve better job recommendations.

5

%

↑

Job applications

Thanks to the CVs uploaded we were able to make better job recommendations, which in turn increased applications

42

%

↑

Conversion

The new feature is contributing to all job alerts created with improved job recommendations.

42

%

↑

Conversion

The new feature is contributing to all job alerts created with improved job recommendations.

More accurate candidate information meant more relevant job recommendations—and stronger profiles for recruiters.

More accurate candidate information meant more relevant job recommendations—and stronger profiles for recruiters.

notepad - feltip fen writing 42% conversion
notepad - feltip fen writing 42% conversion
Studio image of Denni wearing a yellow blouse on a teal backdrop
Studio image of Denni wearing a yellow blouse on a teal backdrop

To help you drive conversion

To help you drive conversion

Feel free to contact me to discuss possible permanent & contract opportunities at deni.red@gmail.com and LinkedIn.

Feel free to contact me to discuss possible permanent & contract opportunities at deni.red@gmail.com and LinkedIn.

Get in touch

Get in touch

Designing for an
AI-first world

Reimagining existing platforms as AI-first experiences, helping users make better decisions.

View case study

Designing for an AI-first world

Reimagining existing platforms as AI-first experiences, helping users make better decisions.

View case study

Driving product direction

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Shaping product strategy through collaborative design and vision sprints.

View case study

View case study

Click through rate boost

515

515

%

%

↑

↑

A redesigned dashboard drove users deeper into the platform and increased engagement.

Coming soon

Coming soon

Engagement growth

40

40

%

%

↑

↑

A digital transformation and redesign that achieved higher event attendance.

Coming soon

Coming soon

PROCESS

Fostering accessible design

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Helping product teams bring accessibility into their design process from the very start.

See the process

See the process

lab attendant using tring to tie their shoelaces with the Cambridge simulation gloves - creating physical resistance and limit mobility, dexterity, and grip strength

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