Driving product direction
Driving product direction
Driving product direction
Driving product direction
Driving product direction
Driving product direction
Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.
Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.
Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.
Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.
Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.
Turning an outdated profile page on a job searching website into a destination — evolving it beyond a repository of personal info.
Profile as a destination
Profile as a destination
Profile as a destination
Profile as a destination
Profile as a destination
Profile as a destination
vs an outdated form
vs an outdated form
vs an outdated form
vs an outdated form
vs an outdated form
vs an outdated form
THE chalenge
THE chalenge
THE chalenge
THE chalenge
THE chalenge
THE chalenge
EASE OF USE
EASE OF USE
EASE OF USE
EASE OF USE
EASE OF USE
2
2
2
3
3
3
4
4
4
Research told us
Research told us
Research told us
Research told us
Research told us
Research told us
74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.
74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.
74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.
74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.
74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.
74% of users are dissatisfied with the profile page and unable to complete their intended task, resulting in a very low ease-of-use score.
Our mission was to help users feel confident sharing who they truly are.
Our mission was to help users feel confident sharing who they truly are.
Our mission was to help users feel confident sharing who they truly are.
Our mission was to help users feel confident sharing who they truly are.
Our mission was to help users feel confident sharing who they truly are.
Our mission was to help users feel confident sharing who they truly are.
EASE OF USE
2
3
4
The Input is too inflexible, I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."
The Input is too inflexible, I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."
The Input is too inflexible, I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."
The Input is too inflexible, I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."
The Input is too inflexible, I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."
The Input is too inflexible, I know you want searchable data, but a bit of free text instead of rigid fields would be desirable."
Approach
Approach
Approach
Approach
Approach
Approach
Vision sprint
Vision sprint
Vision sprint
Vision sprint
Vision sprint
Vision sprint
We knew a small redesign would not be enough. Together with the Product and Research team I run a vision sprint to shape the next 18 months of the profile experience.
At the start of the sprint, we defined clear objectives and goals. These helped us define business opportunities, our ideas and assumptions.
We knew a small redesign would not be enough. Together with the Product and Research team I run a vision sprint to shape the next 18 months of the profile experience.
At the start of the sprint, we defined clear objectives and goals. These helped us define business opportunities, our ideas and assumptions.
Working with Product and Research teams, we ran a vision sprint to shape the next 18 months of the Profile experience.
As the sole designer, I led the creative direction through prototypes and competitor insights, crafting a vision that united user needs and business goals.
Working with Product and Research teams, we ran a vision sprint to shape the next 18 months of the profile experience.
As the sole designer, I led the creative direction through prototypes and competitor insights, crafting a vision that united user needs and business goals.
Working with Product and Research teams, we ran a vision sprint to shape the next 18 months of the profile experience.
As the sole designer, I led the creative direction through prototypes and competitor insights, crafting a vision that united user needs and business goals.
We knew a small redesign would not be enough. Together with the Product and Research team I run a vision sprint to shape the next 18 months of the profile experience.
At the start of the sprint, we defined clear objectives and goals. These helped us define business opportunities, our ideas and assumptions.
We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.
We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.
We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.
We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.
We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.
We took each business opportunity, mapped it to our user problems for both candidates and recruiters, and created a vision of how jobseekers could present their best professional selves.
CANDIDATE PROBLEMS
CANDIDATE PROBLEMS
CANDIDATE PROBLEMS
CANDIDATE PROBLEMS
CANDIDATE PROBLEMS
CANDIDATE PROBLEMS
Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves.
Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves.
Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves.
Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves.
Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves.
Jobseekers struggle with the time-consuming task of keeping their CVs up to date, often delaying updates and missing opportunities to present their best professional selves.
RECRUITER PROBLEMS
RECRUITER PROBLEMS
RECRUITER PROBLEMS
RECRUITER PROBLEMS
RECRUITER PROBLEMS
RECRUITER PROBLEMS
This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.
This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.
This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.
This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.
This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.
This leads to a pool of outdated CVs, making it harder to find qualified candidates who are ready for new roles, resulting in missed opportunities for both parties.
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
1
1
1
1
1
1
Encourage continuous profile updates
Encourage continuous profile updates
Encourage continuous profile updates
Encourage continuous profile updates
Encourage continuous profile updates
Encourage continuous profile updates
The better we know our candidates, the higher our chances of helping them find the right job.
The better we know our candidates, the higher our chances of helping them find the right job.
The better we know our candidates, the higher our chances of helping them find the right job.
The better we know our candidates, the higher our chances of helping them find the right job.
The better we know our candidates, the higher our chances of helping them find the right job.
The better we know our candidates, the higher our chances of helping them find the right job.
Career companion
Career companion
Career companion
Career companion
Career companion
A companion that transforms candidates’ day-to-day work into CV-worthy achievements.
A companion that transforms candidates’ day-to-day work into CV-worthy achievements.
A companion that transforms candidates’ day-to-day work into CV-worthy achievements.
A companion that transforms candidates’ day-to-day work into CV-worthy achievements.
A companion that transforms candidates’ day-to-day work into CV-worthy achievements.
Career companion
A companion that transforms candidates’ day-to-day work into CV-worthy achievements.
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
2
2
2
2
2
2
Empower candidates to present their best professional image
Empower candidates to present their best professional image
Empower candidates to present their best professional image
Empower candidates to present their best professional image
Empower candidates to present their best professional image
Empower candidates to present their best professional image
Help candidates better showcase their professional image to improve their chances of landing the right roles.
Help candidates better showcase their professional image to improve their chances of landing the right roles.
Help candidates better showcase their professional image to improve their chances of landing the right roles.
Help candidates better showcase their professional image to improve their chances of landing the right roles.
Help candidates better showcase their professional image to improve their chances of landing the right roles.
Help candidates better showcase their professional image to improve their chances of landing the right roles.
Tailored applications
Tailored applications
Tailored applications
Tailored applications
Tailored applications
Highlighting candidates’ achievements at the right moment helps them land the job they want.
Highlighting candidates’ achievements at the right moment helps them land the job they want.
Highlighting candidates’ achievements at the right moment helps them land the job they want.
Highlighting candidates’ achievements at the right moment helps them land the job they want.
Highlighting candidates’ achievements at the right moment helps them land the job they want.
Tailored applications
Highlighting candidates’ achievements at the right moment helps them land the job they want.
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
Business
opportunity
3
3
3
3
3
3
Fully verified candidate profiles
Fully verified candidate profiles
Fully verified candidate profiles
Fully verified candidate profiles
Fully verified candidate profiles
Fully verified candidate profiles
Give recruiters trusted candidate information to accelerate hiring and uncover hidden jobseekers.
Give recruiters trusted candidate information to accelerate hiring and uncover hidden jobseekers.
Give recruiters trusted candidate information to accelerate hiring and uncover hidden jobseekers.
Give recruiters trusted candidate information to accelerate hiring and uncover hidden jobseekers.
Give recruiters trusted candidate information to accelerate hiring and uncover hidden jobseekers.
Give recruiters trusted candidate information to accelerate hiring and uncover hidden jobseekers.
Boosted credibility
Boosted credibility
Boosted credibility
Boosted credibility
Boosted credibility
Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.
Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.
Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.
Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.
Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.
Boosted credibility
Easy profile verification boosts candidates’ credibility with employers. As a bonus, candidates can now share their profile anywhere —send, print, or scan their experience to potential employers, contacts, or leads.
THE landing page
THE landing page
THE landing page
THE landing page
THE landing page
THE landing page
On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.
On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.
On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.
On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.
On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.
On top of the feature designs and prototypes, I also created a landing page showcasing the benefits of the new profile.
1.
1.
1.
1.
Benefit
Benefit
Benefit
Benefit
Tailored job applications
Tailored job applications
Tailored job applications
Tailored job applications
Tailored job applications
2.
2.
2.
2.
Benefit
Benefit
Benefit
Benefit
Time-saving, tailored job hunt
Time-saving, tailored job hunt
Time-saving, tailored job hunt
Time-saving, tailored job hunt
Time-saving, tailored job hunt
3.
3.
3.
3.
3.
Benefit
Benefit
Benefit
Benefit
Benefit
Keeping track of achievements
Keeping track of achievements
Keeping track of achievements
Keeping track of achievements
Keeping track of achievements
4.
4.
4.
4.
4.
Benefit
Benefit
Benefit
Benefit
Benefit
Sharable digital CV
Sharable digital CV
Sharable digital CV
Sharable digital CV
Sharable digital CV
5.
5.
5.
5.
5.
Benefit
Benefit
Benefit
Benefit
Benefit
Competative advantage
Competative advantage
Competative advantage
Competative advantage
Competative advantage
6.
6.
6.
6.
6.
Benefit
Benefit
Benefit
Benefit
Benefit
Privacy taken seriously
Privacy taken seriously
Privacy taken seriously
Privacy taken seriously
Privacy taken seriously
Outcome
Outcome
Outcome
Outcome
Outcome
Outcome
The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.
The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.
The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.
The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.
The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.
The new designs helped us plan and release new features in line with our vision of turning our profile pages into a destination, and they tied neatly back to the goals we set at the start of the project.
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
I want to show my authentic self with confidence and make a strong impression on employers.
I want to show my authentic self with confidence and make a strong impression on employers.
I want to show my authentic self with confidence and make a strong impression on employers.
I want to show my authentic self with confidence and make a strong impression on employers.
I want to show my authentic self with confidence and make a strong impression on employers.
I want to show my authentic self with confidence and make a strong impression on employers.
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
Become the number one brand for sourcing high quality candidates for employers.
Become the number one brand for sourcing high quality candidates for employers.
Become the number one brand for sourcing high quality candidates for employers.
Become the number one brand for sourcing high quality candidates for employers.
Become the number one brand for sourcing high quality candidates for employers.
Become the number one brand for sourcing high quality candidates for employers.
My productivity face
My productivity face
My
productivity face
My productivity face
My productivity face
My productivity
face
…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.
…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.
…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.
…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.
…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.
…on top of being the number one job search brand in Germany, Ireland, Austria, and South Africa. Trusted over two decades as Germany's most premium job portal.
To help you drive product direction
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive product direction
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive product direction
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive product direction
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive product direction
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive product direction
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.
Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.
Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.
Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.
Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.
Fostering accessible design
Fostering accessible design
Fostering accessible design
Fostering accessible design
Fostering accessible design
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Helping product teams bring accessibility into their design process from the very start.
Helping product teams bring accessibility into their design process from the very start.
Helping product teams bring accessibility into their design process from the very start.
Helping product teams bring accessibility into their design process from the very start.
Helping product teams bring accessibility into their design process from the very start.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
