Hands holding a phone which is asking the person a question to improve their job mtches
Hands holding a phone which is asking the person a question to improve their job mtches
Hands holding a phone which is asking the person a question to improve their job mtches
Hands holding a phone which is asking the person a question to improve their job mtches
Hands holding a phone which is asking the person a question to improve their job mtches
Hands holding a phone which is asking the person a question to improve their job mtches

My Stepstone story

My Stepstone story

My Stepstone story

My Stepstone story

My Stepstone story

My Stepstone story

Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.

I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.

Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.

For this project, I was the sole designer in a cross-functional group together with Product, Research, and Content teams.
I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.

Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.

I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.

Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.

I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.

Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.

I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.

Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.

I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.

THE problems

THE problems

The problems

THE problems

THE problems

THE problems

CANDIDATES' PROBLEM

CANDIDATES' PROBLEM

CANDIDATES' PROBLEM

CANDIDATES' PROBLEM

CANDIDATES' PROBLEM

CANDIDATES' PROBLEM

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.

RECRUITERS' PROBLEM

RECRUITERS' PROBLEM

RECRUITERS' PROBLEM

RECRUITERS' PROBLEM

RECRUITERS' PROBLEM

RECRUITERS' PROBLEM

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.

Reception desk at stepstone
Reception desk at stepstone
Reception desk at stepstone
Reception desk at stepstone
Reception desk at stepstone
Reception desk at stepstone

Business problem

Business problem

Business problem

Business problem

Business problem

Business problem

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.

Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.

Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.

Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.

Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.


Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.

Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.

Research
told us

Research told us

Research
told us

Research
told us

Research
told us

Research
told us

  • It’s hard to find and manage email subscriptions.
    ↳ With limited visibility into the email criteria;
    ↳ Too many email options.

  • The term “Job agent” is misleading - sounds like a human service.

  • Email frequency is unclear
    (daily vs weekly) and hard to adjust.

  • It’s hard to find and manage email subscriptions.
    ↳ With limited visibility into the email criteria;
    ↳ Too many email options.

  • The term “Job agent” is misleading - sounds like a human service.

  • Email frequency is unclear
    (daily vs weekly) and hard to adjust.

  • It’s hard to find and manage email subscriptions.
    ↳ With visibility into the email criteria;
    ↳ Too many email options.

  • The term “Job agent” is misleading - sounds like a human service.

  • Email frequency is unclear
    (daily vs weekly) and hard to adjust.

  • It’s hard to find and manage email subscriptions.
    ↳ With limited visibility into the email criteria;
    ↳ Too many email options.

  • The term “Job agent” is misleading - sounds like a human service.

  • Email frequency is unclear
    (daily vs weekly) and hard to adjust.

  • It’s hard to find and manage email subscriptions.
    ↳ With limited visibility into the email criteria;
    ↳ Too many email options.

  • The term “Job agent” is misleading - sounds like a human service.

  • Email frequency is unclear
    (daily vs weekly) and hard to adjust.

  • It’s hard to find and manage email subscriptions.
    ↳ With limited visibility into the email criteria;
    ↳ Too many email options.

  • The term “Job agent” is misleading - sounds like a human service.

  • Email frequency is unclear
    (daily vs weekly) and hard to adjust.

IMAGE: the existing page

The page looked outdated and inconsistent before the redesign

The existing page

The page looked outdated and inconsistent before the redesign

The existing page

The page looked outdated and inconsistent before the redesign

The existing page

The page looked outdated and inconsistent before the redesign

The existing page

The page looked outdated and inconsistent before the redesign

The existing page

The page looked outdated and inconsistent before the redesign

The existing page

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”

Changing my search profile is difficult. Also I receive non-relevant job offers”

Changing my search profile is difficult. Also I receive non-relevant job offers”

Changing my search profile is difficult. Also I receive non-relevant job offers”

Changing my search profile is difficult. Also I receive non-relevant job offers”

Changing my search profile is difficult. Also I receive non-relevant job offers”

Changing my search profile is difficult. Also I receive non-relevant job offers”

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”

THE
vision

THE vision

THE
vision

THE
vision

THE
vision

THE
vision

Based on the user feedback

Based on the feedback

Based on the user feedback

Based on the user feedback

Based on the user feedback

Based on the user feedback

We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.

We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.

We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.

We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.

We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.

We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.

We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.

We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.

We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.

We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.

We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.

We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.

The clean new design
The clean new design
The clean new design
The clean new design
The clean new design

Unsubscribing users automatically from emails that are no longer relevant.

Unsubscribing users automatically from emails that are no longer relevant.

Unsubscribing users automatically from emails that are no longer relevant.

Unsubscribing users automatically from emails that are no longer relevant.

Unsubscribing users automatically from emails that are no longer relevant.

Allowing candidates to unsubscribe from all emails.

Allowing candidates to unsubscribe from all emails.

Allowing candidates to unsubscribe from all emails.

Allowing candidates to unsubscribe from all emails.

Allowing candidates to unsubscribe from all emails.

Grouping all emails together with clear frequency options.

Grouping all emails together with clear frequency options.

Grouping all emails together with clear frequency options.

Grouping all emails together with clear frequency options.

Grouping all emails together with clear frequency options.

The redesigned states of the job alerts page
The redesigned states of the job alerts page
The redesigned states of the job alerts page
The redesigned states of the job alerts page
The redesigned states of the job alerts page
  • Automatically unsubscribing users from emails that are no longer relevant.

  • Allowing candidates to  unsubscribe from all emails.

  • Grouping all emails together with clear frequency options

THE
balance

THE balance

THE
balance

THE
balance

THE
balance

THE
balance

User needs vs business objectives

User needs vs business objectives

User needs vs business objectives

User needs vs business objectives

User needs vs business objectives

User needs vs business objectives

Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.


Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.

Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.


Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.

Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.

Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.

Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered.

Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.

Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.


Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.

Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.


Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.

Redesigned of the vision - job alerts page
Redesigned of the vision - job alerts page
Redesigned of the vision - job alerts page
Redesigned of the vision - job alerts page
Redesigned of the vision - job alerts page
Redesigned of the vision - job alerts page
redesigned editing a job alert
redesigned editing a job alert
redesigned editing a job alert
redesigned editing a job alert
redesigned editing a job alert
RedesignedRedesigned of the vision -
RedesignedRedesigned of the vision -
RedesignedRedesigned of the vision -
RedesignedRedesigned of the vision -

Exposure

Exposure

Exposure

Exposure

Exposure

Exposure

To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.

To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.

To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.

To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.

To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.

To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.

tiny modal asking if you are still looking for a job in a location
tiny modal asking if you are still looking for a job in a location
tiny modal asking if you are still looking for a job in a location
tiny modal asking if you are still looking for a job in a location
tiny modal asking if you are still looking for a job in a location

Integration

Integration

Integration

Integration

Integration

Integration

Created journey maps showing where we can integrate the notification settings throughout the experience. 

Created journey maps showing where we can integrate the notification settings throughout the experience. 

Created journey maps showing where we can integrate the notification settings throughout the experience. 

Created journey maps showing where we can integrate the notification settings throughout the experience. 

Created journey maps showing where we can integrate the notification settings throughout the experience. 

Created journey maps showing where we can integrate the notification settings throughout the experience. 

tiny modal asking if you are still looking for a job integrated inside the profile page
tiny modal asking if you are still looking for a job integrated inside the profile page
tiny modal asking if you are still looking for a job integrated inside the profile page
tiny modal asking if you are still looking for a job integrated inside the profile page
tiny modal asking if you are still looking for a job integrated inside the profile page
Large promo asking if you are still looking for a job
Large promo asking if you are still looking for a job
Large promo asking if you are still looking for a job
Large promo asking if you are still looking for a job
Large promo asking if you are still looking for a job
Large promo asking if you are still looking for a job

Updating jobseekers info

Updating jobseekers info

Updating jobseekers info

Updating jobseekers info

Updating jobseekers info

Updating jobseekers info

We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.

We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.

We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.

We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.

We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.

We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.

Design of asking if your current role is still the same and company you work for
Design of asking if your current role is still the same and company you work for
Design of asking if your current role is still the same and company you work for
Design of asking if your current role is still the same and company you work for
Design of asking if your current role is still the same and company you work for
Design of asking if your current role is still the same and company you work for
Editing your most recent work experience
Editing your most recent work experience
Editing your most recent work experience
Editing your most recent work experience
Editing your most recent work experience
successfully edited latest work experience
successfully edited latest work experience
successfully edited latest work experience
successfully edited latest work experience

THE

results

THE results

THE

results

THE

results

THE

results

THE

results

The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles. 

The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles. 

The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles. 

The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles. 

The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles. 

The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles. 

44%

44%

44%

44%

44%

44%

Engagement

Engagement

Engagement

Engagement

Engagement

Engagement

Click-through rate from the new integrated experience

Click-through rate from the new integrated experience

Click-through rate from the new integrated experience

Click-through rate from the new integrated experience

Click-through rate from the new integrated experience

Click-through rate from the new integrated experience

26%

26%

26%

26%

26%

26%

Validated their preference

Validated their preference

Validated their preference

Validated their preference

Validated their preference

Validated their preference

Confirmed their job search preferences and work experience.

Confirmed their job search preferences and work experience.

Confirmed their job search preferences and work experience.

Confirmed their job search preferences and work experience.

Confirmed their job search preferences and work experience.

Confirmed their job search preferences and work experience.

16%

16%

16%

16%

16%

16%

Updated their experience

Updated their
experience

Updated their experience

Updated their experience

Updated their experience

Updated their experience

Made updates 

to their work experience 

Made updates 

to their work experience 

Made updates to their work experience 

Made updates 

to their work experience 

Made updates 

to their work experience 

Made updates 

to their work experience 

10%

10%

10%

10%

10%

10%

Conversion

Conversion

Conversion

Conversion

Conversion

Conversion

The new feature is contributing to all job alerts created.

The new feature is contributing to all job alerts created.

The new feature is contributing to all job alerts created.

The new feature is contributing to all job alerts created.

The new feature is contributing to all job alerts created.

The new feature is contributing to all job alerts created.

What does this mean for the BUSINESS?

What does this mean for the BUSINESS?

What does this mean for the BUSINESS?

What does this mean for the BUSINESS?

What does this mean for the BUSINESS?

What does this mean for the BUSINESS?

Goal
Goal

Goal

Goal
Goal
Goal

Company objectives:
Grow hires through quality applications.

Company objectives:
Grow hires through quality applications.

Company objectives:
Grow hires through quality applications.

Company objectives:
Grow hires through quality applications.

Company objectives:
Grow hires through quality applications.

Company objectives:
Grow hires through quality applications.

How we
do it

How we do it

How we do it

How we
do it

How we
do it

How we
do it

By collecting CV information and confirming profile data extracted to ensure accurate matching.

By collecting CV information and confirming profile data extracted to ensure accurate matching.

By collecting CV information and confirming profile data extracted to ensure accurate matching.

By collecting CV information and confirming profile data extracted to ensure accurate matching.

By collecting CV information and confirming profile data extracted to ensure accurate matching.

By collecting CV information and confirming profile data extracted to ensure accurate matching.

Tracking
results

Tracking results

Tracking results

Tracking
results

Tracking
results

Tracking
results

Measured by data accuracy of logged in candidates within 3 months of their first login

Measured by data accuracy of logged in candidates within 3 months of their first login

Measured by data accuracy of logged in candidates within 3 months of their first login

Measured by data accuracy of logged in candidates within 3 months of their first login

Measured by data accuracy of logged in candidates within 3 months of their first login

Measured by data accuracy of logged in candidates within 3 months of their first login

Achieved
Achieved

Achieved

Achieved

Achieved

Achieved

We achieved 42% of capturing accurate candidate data.

We achieved 42% of capturing accurate candidate data.

We achieved 42% of capturing accurate candidate data.

We achieved 42% of capturing accurate candidate data.

We achieved 42% of capturing accurate candidate data.

We achieved 42% of capturing accurate candidate data.

notepad - feltip fen writing 42% conversion
notepad - feltip fen writing 42% conversion
notepad - feltip fen writing 42% conversion
notepad - feltip fen writing 42% conversion
notepad - feltip fen writing 42% conversion
notepad - feltip fen writing 42% conversion

To help you drive conversion

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop
Deni explaining how to design for Autism in front of a laptop

To help you drive conversion

Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

To help you drive conversion

Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop

To help you drive conversion

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop

To help you drive conversion

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop

To help you drive conversion

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop
Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

40% boost in engagement

Making key tasks easier to complete online improves engagement.

40% boost in engagement

Making key tasks easier to complete online improves engagement.

40% boost in engagement

Making key tasks easier to complete online improves engagement.

40% boost in engagement

Making key tasks easier to complete online improves engagement.

40% boost in engagement

Making key tasks easier to complete online improves engagement.

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

Driving conversion by 42%

Driving conversion by 42%

Driving conversion by 42%

Driving conversion by 42%

Driving conversion by 42%

Driving conversion by 42%