My Stepstone story
My Stepstone story
My Stepstone story
My Stepstone story
My Stepstone story
Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.
I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.
Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.
For this project, I was the sole designer in a cross-functional group together with Product, Research, and Content teams.
I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.
Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.
I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.
Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.
I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.
Stepstone is a global job board in 20+ countries, helping people find the right job and companies source the right talent.
I was the sole designer in a cross-functional group together with Product, Research, and Content teams for this project. I created the end-to-end designs and flows - shaping roadmaps, user journeys, prototypes, and value propositions.
THE problems
THE problems
The problems
THE problems
THE problems
CANDIDATES' PROBLEM
CANDIDATES' PROBLEM
CANDIDATES' PROBLEM
CANDIDATES' PROBLEM
CANDIDATES' PROBLEM
Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.
Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.
Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.
Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.
Candidates receive too many irrelevant or outdated job emails and don’t know how to update their requirements to stop them.
RECRUITERS' PROBLEM
RECRUITERS' PROBLEM
RECRUITERS' PROBLEM
RECRUITERS' PROBLEM
RECRUITERS' PROBLEM
Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.
Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.
Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.
Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.
Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.
Recruiters lack trust in the accuracy of candidate information in databases, forcing them to spend extra time and resources on manual verification, which slows down the hiring process.
Business problem
Business problem
Business problem
Business problem
Business problem
Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.
Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.
Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.
Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.
Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.
Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.
Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.
Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.
Lack of transparency in email subscriptions leads to jobseekers frustration and lowers CSAT.
Lack of candidate data leads to lower-quality applications and reduces recruiter satisfaction.
Research
told us
Research told us
Research
told us
Research
told us
It’s hard to find and manage email subscriptions.
↳ With limited visibility into the email criteria;
↳ Too many email options.The term “Job agent” is misleading - sounds like a human service.
Email frequency is unclear
(daily vs weekly) and hard to adjust.
It’s hard to find and manage email subscriptions.
↳ With limited visibility into the email criteria;
↳ Too many email options.The term “Job agent” is misleading - sounds like a human service.
Email frequency is unclear
(daily vs weekly) and hard to adjust.
It’s hard to find and manage email subscriptions.
↳ With visibility into the email criteria;
↳ Too many email options.The term “Job agent” is misleading - sounds like a human service.
Email frequency is unclear
(daily vs weekly) and hard to adjust.
It’s hard to find and manage email subscriptions.
↳ With limited visibility into the email criteria;
↳ Too many email options.The term “Job agent” is misleading - sounds like a human service.
Email frequency is unclear
(daily vs weekly) and hard to adjust.
It’s hard to find and manage email subscriptions.
↳ With limited visibility into the email criteria;
↳ Too many email options.The term “Job agent” is misleading - sounds like a human service.
Email frequency is unclear
(daily vs weekly) and hard to adjust.
It’s hard to find and manage email subscriptions.
↳ With limited visibility into the email criteria;
↳ Too many email options.The term “Job agent” is misleading - sounds like a human service.
Email frequency is unclear
(daily vs weekly) and hard to adjust.
IMAGE: the existing page
The existing page
The existing page
The existing page
The existing page
The existing page
The existing page
I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”
I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”
I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”
I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”
I don't need 10 emails a day, pack it all into one email. If you send me 10 emails per day it will make you incredibly pushy and unpopular.”
Changing my search profile is difficult. Also I receive non-relevant job offers”
Changing my search profile is difficult. Also I receive non-relevant job offers”
Changing my search profile is difficult. Also I receive non-relevant job offers”
Changing my search profile is difficult. Also I receive non-relevant job offers”
Changing my search profile is difficult. Also I receive non-relevant job offers”
Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”
Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”
Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”
Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”
Job agent.. Seems like a real person that is here to help you to find a job that's really tailored to you.”
THE
vision
THE vision
THE
vision
THE
vision
THE
vision
THE
vision
Based on the user feedback
Based on the feedback
Based on the user feedback
Based on the user feedback
Based on the user feedback
Based on the user feedback
We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.
We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.
We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.
We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.
We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.
We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.
We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.
We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.
We renamed "job agents" to "job alerts" to avoid the misleading impression that a real person is behind the emails.
We explored consolidating our tech to send all job recommendations in a single daily/weekly digest email.
Unsubscribing users automatically from emails that are no longer relevant.
Unsubscribing users automatically from emails that are no longer relevant.
Unsubscribing users automatically from emails that are no longer relevant.
Unsubscribing users automatically from emails that are no longer relevant.
Allowing candidates to unsubscribe from all emails.
Allowing candidates to unsubscribe from all emails.
Allowing candidates to unsubscribe from all emails.
Allowing candidates to unsubscribe from all emails.
Grouping all emails together with clear frequency options.
Grouping all emails together with clear frequency options.
Grouping all emails together with clear frequency options.
Grouping all emails together with clear frequency options.
Automatically unsubscribing users from emails that are no longer relevant.
Allowing candidates to unsubscribe from all emails.
Grouping all emails together with clear frequency options
THE
balance
THE balance
THE
balance
THE
balance
THE
balance
THE
balance
User needs vs business objectives
User needs vs business objectives
User needs vs business objectives
User needs vs business objectives
User needs vs business objectives
User needs vs business objectives
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Exposure
Exposure
Exposure
Exposure
Exposure
To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.
To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.
To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.
To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.
To help users keep their email recommendations current, we integrated the settings into the experience instead of relying on them to seek it out.
Integration
Integration
Integration
Integration
Integration
Created journey maps showing where we can integrate the notification settings throughout the experience.
Created journey maps showing where we can integrate the notification settings throughout the experience.
Created journey maps showing where we can integrate the notification settings throughout the experience.
Created journey maps showing where we can integrate the notification settings throughout the experience.
Created journey maps showing where we can integrate the notification settings throughout the experience.
Updating jobseekers info
Updating jobseekers info
Updating jobseekers info
Updating jobseekers info
Updating jobseekers info
We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.
We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.
We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.
We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.
We also launched a feature to confirm and update candidates’ work experience, improving their job recommendations and giving recruiters greater transparency into their abilities.
THE
results
THE results
THE
results
THE
results
THE
results
The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles.
The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles.
The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles.
The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles.
The work led to greater transparency in email subscriptions for jobseekers and allowed corrections throughout their journeys, ensuring recruiters have faster access to accurate candidate profiles.
44%
44%
44%
44%
44%
Engagement
Engagement
Engagement
Engagement
Engagement
Engagement
Click-through rate from the new integrated experience
Click-through rate from the new integrated experience
Click-through rate from the new integrated experience
Click-through rate from the new integrated experience
Click-through rate from the new integrated experience
Click-through rate from the new integrated experience
26%
26%
26%
26%
26%
Validated their preference
Validated their preference
Validated their preference
Validated their preference
Validated their preference
Validated their preference
Confirmed their job search preferences and work experience.
Confirmed their job search preferences and work experience.
Confirmed their job search preferences and work experience.
Confirmed their job search preferences and work experience.
Confirmed their job search preferences and work experience.
Confirmed their job search preferences and work experience.
16%
16%
16%
16%
16%
Updated their experience
Updated their
experience
Updated their experience
Updated their experience
Updated their experience
Updated their experience
Made updates
to their work experience.
Made updates
to their work experience.
Made updates to their work experience
Made updates
to their work experience.
Made updates
to their work experience.
Made updates
to their work experience.
10%
10%
10%
10%
10%
Conversion
Conversion
Conversion
Conversion
Conversion
Conversion
The new feature is contributing to all job alerts created.
The new feature is contributing to all job alerts created.
The new feature is contributing to all job alerts created.
The new feature is contributing to all job alerts created.
The new feature is contributing to all job alerts created.
The new feature is contributing to all job alerts created.
Building on the results
Building on the results
Building on the results
Building on the results
Building on
the results
The results gave us confidence to take the feature further, helping us map the candidate information most valuable to the business and recruiters—and how it connected to candidates’ needs.
The results gave us confidence to take the feature further, helping us map the candidate information most valuable to the business and recruiters—and how it connected to candidates’ needs.
The results gave us confidence to take the feature further, helping us map the candidate information most valuable to the business and recruiters—and how it connected to candidates’ needs.
The results gave us confidence to take the feature further, helping us map the candidate information most valuable to the business and recruiters—and how it connected to candidates’ needs.
The results gave us confidence to take the feature further, helping us map the candidate information most valuable to the business and recruiters—and how it connected to candidates’ needs.
Collecting the right information
Collecting the right information
Collecting the right information
Collecting the right information
Collecting the right information
We decided to capture CVs and LinkedIn profiles across the site, as they provide recruiters with richer, more reliable candidate information while enabling us to serve candidates better job recommendations.
We decided to capture CVs and LinkedIn profiles across the site, as they provide recruiters with richer, more reliable candidate information while enabling us to serve candidates better job recommendations.
We decided to capture CVs and LinkedIn profiles across the site, as they provide recruiters with richer, more reliable candidate information while enabling us to serve candidates better job recommendations.
We decided to capture CVs and LinkedIn profiles across the site, as they provide recruiters with richer, more reliable candidate information while enabling us to serve candidates better job recommendations.
We decided to capture CVs and LinkedIn profiles across the site, as they provide recruiters with richer, more reliable candidate information while enabling us to serve candidates better job recommendations.
IMAGE BELOW: Confirming jobseeking preferences and confirming work experience.
IMAGE BELOW: Confirming jobseeking preferences and confirming work experience.
IMAGE BELOW: Confirming jobseeking preferences and confirming work experience.
IMAGE BELOW: Confirming jobseeking preferences and confirming work experience.
IMAGE RIGHT: Capturing candidates' CVs and job alerts sign up.
IMAGE RIGHT: Capturing candidates' CVs and job alerts sign up.
IMAGE RIGHT: Capturing candidates' CVs and job alerts sign up.
IMAGE RIGHT: Capturing candidates' CVs and job alerts sign up.
Personalisation
Personalisation
Personalisation
Personalisation
Personalisation
I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better recommendations.
I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better recommendations.
I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better recommendations.
I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better recommendations.
I designed a logic-based question flow that builds on what we already know about the user, while capturing the additional data needed to deliver better recommendations.
Improved results
Improved results
Improved results
Improved results
Improved results
As a result, we achieved an even stronger conversion rate.
As a result, we achieved an even stronger conversion rate.
As a result, we achieved an even stronger conversion rate.
As a result, we achieved an even stronger conversion rate.
As a result, we achieved an even stronger conversion rate.
9%
9%
9%
9%
9%
CV uploads
CV uploads
CV uploads
CV uploads
CV uploads
CV uploads
Impresive increase in CV uploads help us serve better job recommendations.
Impresive increase in CV uploads help us serve better job recommendations.
Impresive increase in CV uploads help us serve better job recommendations.
Impresive increase in CV uploads help us serve better job recommendations.
Impresive increase in CV uploads help us serve better job recommendations.
Impresive increase in CV uploads help us serve better job recommendations.
5%
5%
5%
5%
5%
Job applications
Job applications
Job applications
Job applications
Job applications
Job applications
Thanks to the CVs uploaded we were able to make better job recommendations, which in turn increased applications
Thanks to the CVs uploaded we were able to make better jobr ecommendations, which in turn increased applications
Thanks to the CVs uploaded we were able to make better job recommendations, which in turn increased applications
Thanks to the CVs uploaded we were able to make better job recommendations, which in turn increased applications
Thanks to the CVs uploaded we were able to make better job recommendations, which in turn increased applications
Thanks to the CVs uploaded we were able to make better job recommendations, which in turn increased applications
42%
42%
42%
Conversion
Conversion
Conversion
Conversion
Conversion
Conversion
The new feature is contributing to all job alerts created with improved job recommendations.
The new feature is contributing to all job alerts created with improved job recommendations.
The new feature is contributing to all job alerts created with improved job recommendations.
The new feature is contributing to all job alerts created with improved job recommendations.
The new feature is contributing to all job alerts created with improved job recommendations.
The new feature is contributing to all job alerts created with improved job recommendations.
What does this mean for the BUSINESS?
What does this mean for the BUSINESS?
What does this mean for the BUSINESS?
What does this mean for the BUSINESS?
What does this mean for the BUSINESS?
As job alerts have the highest conversion rate across the platform, capturing candidates’ work experience enabled us to send better job recommendations via email and improve application quality for recruiters.
As job alerts have the highest conversion rate across the platform, capturing candidates’ work experience enabled us to send better job recommendations via email and improve application quality for recruiters.
As job alerts have the highest conversion rate across the platform, capturing candidates’ work experience enabled us to send better job recommendations via email and improve application quality for recruiters.
As job alerts have the highest conversion rate across the platform, capturing candidates’ work experience enabled us to send better job recommendations via email and improve application quality for recruiters.
As job alerts have the highest conversion rate across the platform, capturing candidates’ work experience enabled us to send better job recommendations via email and improve application quality for recruiters.
To help you drive conversion
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive conversion
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive conversion
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive conversion
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive conversion
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you drive conversion
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji