





Bulgarian Cultural Institute
digital transformation
Bulgarian Cultural
Institute Bratislava Digital Transformation
Bulgarian Cultural Institute
digital transformation
Bulgarian Cultural Institute
digital transformation
Bulgarian Cultural Institute
digital transformation
Bulgarian Cultural Institute
digital transformation
The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.
The Institute's objective was to move from mostly print to digital by 2018.
The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad. The Institute's objective was to move from mostly print to digital by 2018.
The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.
The Institute's objective was to move from mostly print to digital by 2018.
The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.
The Institute's objective was to move from mostly print to digital by 2018.
The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.
The Institute's objective was to move from mostly print to digital by 2018.
The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.
The Institute's objective was to move from mostly print to digital by 2018.
Overview
Overview
Overview
Overview
Overview
Overview
The digital transformation included developing a new brand identity, logo, a new responsive website to include the Institute's calendar of art events (exhibitions, theatre, opera, concerts, workshops, etc.); Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up;
The digital transformation included branding, logo a new responsive website to include the Institute's calendar of art events
(exhibitions, theater, opera, concerts, workshops etc.); Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up; Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Creating a dedicated online space for the Institute's library books; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.
The digital transformation included developing a new brand identity, logo, a new responsive website to include the Institute's
calendar of art events (exhibitions, theatre, opera, concerts, workshops, etc.); Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up;
The digital transformation included branding, logo a new responsive website to include the Institute's calendar of art events (exhibitions, theater, opera, concerts, workshops etc.); Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up; Publishing the monthly program online and
The digital transformation included developing a new brand identity, logo, a new responsive website to include the Institute's calendar of art events (exhibitions, theatre, opera, concerts, workshops, etc.); Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up;
The digital transformation included branding, logo a new responsive website to include the Institute's calendar of art events (exhibitions, theater, opera, concerts, workshops etc.); Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up; Publishing the monthly program
Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Building a dedicated digital space for the Institute’s library collection; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.
Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Building a dedicated digital space for the Institute’s library collection; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.
enabling users to print it directly from the website rather than sending it by post; Creating a dedicated online space for the Institute's library books; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.
Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Building a dedicated digital space for the Institute’s library collection; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.
online and enabling users to print it directly from the website rather than sending it by post; Creating a dedicated online space for the Institute's library books; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.
THE challenges
THE challenges
THE challenges
THE challenges
THE challenges
THE challenges
1
1
1
1
1
1
The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.
The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.
The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.
The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.
The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.
The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.
2
2
2
2
2
2
Designing for an audience I could not speak to directly due to location.
Designing for an audience I could not speak to directly due to location.
Designing for an audience I could not speak to directly due to location.
Designing for an audience I could not speak to directly due to location.
Designing for an audience I could not speak to directly due to location.
Designing for an audience I could not speak to directly due to location.
3
3
3
3
3
3
Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.
Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.
Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.
Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.
Understanding the cultural and behavioral impact the digital transformation will have on users and Institute's staff as they adapt to the new unfamiliar technologies.
Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.
My role
My role
My role
My role
My role
My role
I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints.
I also worked with the development team to deliver the final products.
I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints.
I also worked with the development team to deliver the final products.
I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints.
I also worked with the development team to deliver the final products.
I worked with the Head of the Cultural Institute to define the digital vision & strategy of the institute through to 2021. This included all digital touchpoints. I worked with the developers to shape the final digital products.
I worked with the Head of the Cultural Institute to define the digital vision & strategy of the institute through to 2021. This included all digital touchpoints. I worked with the developers to shape the final digital products.
I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints.
I also worked with the development team to deliver the final products.
Brand identity
Brand identity
Brand identity
Brand identity
Brand identity
I begun the initiative by designing the Institute's new brand identity.
I begun the initiative by designing the Institute's new brand identity.
I begun the initiative by designing the Institute's new brand identity.
I begun the initiative by designing the Institute's new brand identity.
I begun the initiative by designing the Institute's new brand identity.

























Inspired by Stefan Kanchev
Inspired by Stefan Kanchev
Inspired by Stefan Kanchev
Inspired by Stefan Kanchev
Inspired by Stefan Kanchev
Inspired by Stefan Kanchev
A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.
A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.
A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.
A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.
A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.
A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.



















































Brand identity
I begun the initiative by designing the Institute's new brand identity.






Inspired by the Glagolic alphabeth
Inspired by the Glagolic alphabeth
Inspired by the Glagolic alphabeth
Inspired by the Glagolic alphabeth
Inspired by the Glagolic alphabeth
Inspired by the Glagolic alphabeth
Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.
Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.
Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.
Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.
Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.
Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.










































Inspired by Bulgarian embroidery
Inspired by Bulgarian embroidery
Inspired by Bulgarian embroidery
Inspired by Bulgarian embroidery
Inspired by Bulgarian embroidery
Inspired by Bulgarian embroidery
The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.
The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.
The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.
The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.
The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.
The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.


















THE font
THE font
THE font
THE font
THE font
THE font

References the logo
Resembles a rombus
Chipped - wards off evil spirits
As seen in tapestry and embroydery

References the logo
Resembles a rombus
Chipped - wards off evil spirits
As seen in tapestry and embroydery

References the logo
Resembles a rombus
Chipped - wards off evil spirits
As seen in tapestry and embroydery

References the logo
Resembles a rombus
Chipped - wards off evil spirits
As seen in tapestry and embroydery

References the logo
Resembles a rombus
Chipped - wards off evil spirits
As seen in tapestry and embroydery

References the logo
Resembles a rombus
Chipped - wards off evil spirits
As seen in tapestry and embroydery
Slovakian
Slovakian
Slovakian
Slovakian
Slovakian
Slovakian
Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž
Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž
Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž
Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž
Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž
Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя
Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя
Bulgarian
Bulgarian
Bulgarian
Bulgarian
Bulgarian
Bulgarian
THE colours
THE colours
THE colours
THE colours
THE colours
THE colours




The colour pallete was inspired by the Bulgarian flag.
The colour pallete was inspired by the Bulgarian flag.
The colour pallete was inspired by the Bulgarian flag.
The colour pallete was inspired by the Bulgarian flag.
The colour pallete was inspired by the Bulgarian flag.
The colour pallete was inspired by the Bulgarian flag.
Primary
Primary
Primary
Primary
Primary
Primary
#22CECB
#22CECB
#22CECB
#22CECB
#22CECB
Gray
Gray
Gray
Gray
Gray
Gray
#F8F8F8
#F8F8F8
#F8F8F8
#F8F8F8
#F8F8F8
White
White
White
White
White
White
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
#FFFFFF
Secondary
Secondary
Secondary
Secondary
Secondary
#282828
#282828
#282828
#282828
Accent
Accent
Accent
Accent
Accent
Accent
#D42A4F
#D42A4F
#D42A4F
#D42A4F
#D42A4F
THE website
THE website
THE website
THE website
THE website
THE website
I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.
I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.
I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.
I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.
I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.
I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

















Initial wireframes
Initial wireframes
Initial wireframes
Initial wireframes
Initial wireframes
Initial wireframes
Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.
Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.
Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.
Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.
Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.
Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.


Past events
Past events
Past events
Past events
Past events
Past events
Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.
Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.
Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.
Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.
Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.
Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.
Events
Events
Events
Events
Events
Events
The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up.
The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up.
The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up.
The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up.
The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up.
The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up.
Library
Library
Library
Library
Library
Library
The library needed to host the book catalogue, making it available for users to browse and rent.
The library needed to host the book catalogue, making it available for users to browse and rent.
The library needed to host the book catalogue, making it available for users to browse and rent.
The library needed to host the book catalogue, making it available for users to browse and rent.
The library needed to host the book catalogue, making it available for users to browse and rent.
The library needed to host the book catalogue, making it available for users to browse and rent.












Newsletter
Newsletter
Newsletter
Newsletter
Newsletter
Newsletter






Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book.
Now, visitors can subscribe online to receive relevant news and the monthly program via email.
Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book.
Now, visitors can subscribe online to receive relevant news and the monthly program via email.
Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book.
Now, visitors can subscribe online to receive relevant news and the monthly program via email.
Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book.
Now, visitors can subscribe online to receive relevant news and the monthly program via email.
Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book.
Now, visitors can subscribe online to receive relevant news and the monthly program via email.
Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book.
Now, visitors can subscribe online to receive relevant news and the monthly program via email.


THE results
THE results
THE results
THE results
THE results
THE results
Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.
Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.
Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.
Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.
Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.
Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.
452%
452%
452%
452%
452%
452%
Uniquie visitors
Uniquie visitors
Uniquie visitors
Uniquie visitors
Uniquie visitors
Uniquie visitors
Thanks to the new newsletter, the new number of unique visitors increased dramatically.
Thanks to the new newsletter, the new number of unique visitors increased dramatically.
Thanks to the new newsletter, the new number of unique visitors increased dramatically.
Thanks to the new newsletter, the new number of unique visitors increased dramatically.
Thanks to the new newsletter, the new number of unique visitors increased dramatically.
Thanks to the new newsletter, the new number of unique visitors increased dramatically.
257%
257%
257%
257%
257%
257%
Event page views
Event page views
Event page views
Event page views
Event page views
Event page views
The easy to update event pages enabled staff to post more frequently about upcoming events.
The easy to update event pages enabled staff to post more frequently about upcoming events.
The easy to update event pages enabled staff to post more frequently about upcoming events.
The easy to update event pages enabled staff to post more frequently about upcoming events.
The easy to update event pages enabled staff to post more frequently about upcoming events.
The easy to update event pages enabled staff to post more frequently about upcoming events.
40%
40%
40%
40%
40%
40%
Engagement
Engagement
Engagement
Engagement
Engagement
Engagement
Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.
Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.
Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.
Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.
Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.
Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.













Merchandise
Merchandise
Merchandise
Merchandise
Merchandise
Merchandise
To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.
To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.
To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.
To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.
To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.
To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.






To help you boost engagement
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing


To help you boost engagement
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you boost engagement
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing

To help you boost engagement
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing

To help you boost engagement
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing

To help you boost engagement
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing


Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.

Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.

Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.

Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.

Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.

Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.

Driving product direction
Shaping product strategy through collaborative design and vision sprints.

Driving product direction
Shaping product strategy through collaborative design and vision sprints.

Driving product direction
Shaping product strategy through collaborative design and vision sprints.

Driving product direction
Shaping product strategy through collaborative design and vision sprints.

Driving product direction
Shaping product strategy through collaborative design and vision sprints.

Driving product direction
Shaping product strategy through collaborative design and vision sprints.

Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%
Clearer end-to-end journeys and greater transparency leading to conversion uplifts.
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

