A tablet showing a feed of events
A tablet showing a feed of events
A tablet showing a feed of events
A tablet showing a feed of events
A tablet showing a feed of events
A tablet showing a feed of events

Bulgarian Cultural Institute
digital transformation

Bulgarian Cultural 
Institute Bratislava Digital Transformation

Bulgarian Cultural Institute
digital transformation

Bulgarian Cultural Institute
digital transformation

Bulgarian Cultural Institute
digital transformation

Bulgarian Cultural Institute
digital transformation

The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.

The Institute's objective was to move from mostly print to digital by 2018.

The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad. The Institute's objective was to move from mostly print to digital by 2018.

The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.

The Institute's objective was to move from mostly print to digital by 2018.

The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.

The Institute's objective was to move from mostly print to digital by 2018.

The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.

The Institute's objective was to move from mostly print to digital by 2018.

The client is a representative of the Bulgarian Ministry of Culture. It's primary mission is to promote contemporary Bulgarian culture abroad.

The Institute's objective was to move from mostly print to digital by 2018.

Overview

Overview

Overview

Overview

Overview

Overview

The digital transformation included developing a new brand identity, logo, a new responsive website to include the Institute's calendar of art events  (exhibitions, theatre, opera, concerts, workshops, etc.);  Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up;

The digital transformation included branding, logo a new responsive website to include the Institute's  calendar of art events 

(exhibitions, theater, opera, concerts, workshops etc.);  Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up; Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post;  Creating a dedicated online space for the Institute's library books; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.   

The digital transformation included developing a new brand identity, logo, a new responsive website to include the Institute's 
calendar of art events  (exhibitions, theatre, opera, concerts, workshops, etc.);  Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up;

The digital transformation included branding, logo a new responsive website to include the Institute's  calendar of art events (exhibitions, theater, opera, concerts, workshops etc.);  Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up; Publishing the monthly program online and

The digital transformation included developing a new brand identity, logo, a new responsive website to include the Institute's calendar of art events  (exhibitions, theatre, opera, concerts, workshops, etc.);  Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up;

The digital transformation included branding, logo a new responsive website to include the Institute's  calendar of art events (exhibitions, theater, opera, concerts, workshops etc.);  Digitally documenting the Institute's 50 year history; Newsletters and newsletter sign up; Publishing the monthly program

Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Building a dedicated digital space for the Institute’s library collection; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.   

Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Building a dedicated digital space for the Institute’s library collection; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.   

enabling users to print it directly from the website rather than sending it by post;  Creating a dedicated online space for the Institute's library books; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.   

Publishing the monthly program online and enabling users to print it directly from the website rather than sending it by post; Building a dedicated digital space for the Institute’s library collection; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.   

online and enabling users to print it directly from the website rather than sending it by post;  Creating a dedicated online space for the Institute's library books; Boosting the Institute's social media presence; Becoming compliant with EU digital legislations.   

THE challenges

THE challenges

THE challenges

THE challenges

THE challenges

THE challenges

1

1

1

1

1

1

The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.

The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.

The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.

The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.

The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.

The vast amount of content that needed to be migrated online in two languages - Bulgarian and Slovakian.

2

2

2

2

2

2

Designing for an audience I could not speak to directly due to location.

Designing for an audience I could not speak to directly due to location.

Designing for an audience I could not speak to directly due to location.

Designing for an audience I could not speak to directly due to location.

Designing for an audience I could not speak to directly due to location.

Designing for an audience I could not speak to directly due to location.

3

3

3

3

3

3

Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.

Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.

Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.

Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.

Understanding the cultural and behavioral impact the digital transformation will have on users and Institute's staff as they adapt  to  the new unfamiliar technologies.

Understanding the cultural and behavioral impact the digital transformation would have on users and the Institute's staff as they adapted to the new and unfamiliar technologies.

My role

My role

My role

My role

My role

My role

I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints. 

I also worked with the development team to deliver the final products.

I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints. 

I also worked with the development team to deliver the final products.

I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints. 

I also worked with the development team to deliver the final products.

I worked with the Head of the Cultural Institute to define the digital vision & strategy of the institute through to 2021. This included all digital touchpoints. I worked with the developers to shape the final digital products.

I worked with the Head of the Cultural Institute to define the digital vision & strategy of the institute through to 2021. This included all digital touchpoints. I worked with the developers to shape the final digital products.

I worked with the Head of the Cultural Institute to define the digital vision and strategy of the institute through to 2021, covering all digital touchpoints. 

I also worked with the development team to deliver the final products.

Brand identity

Brand identity

Brand identity

Brand identity

Brand identity

I begun the initiative by designing the Institute's new brand identity.

I begun the initiative by designing the Institute's new brand identity.

I begun the initiative by designing the Institute's new brand identity.

I begun the initiative by designing the Institute's new brand identity.

I begun the initiative by designing the Institute's new brand identity.

The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
Logo of Union of Architects in Bulgaria created 1968
Logo of Union of Architects in Bulgaria created 1968
Logo of “Elektra” (Electric devices)
Logo of “Elektra” (Electric devices)
Logo of Mineral Waters
Logo of Mineral Waters
Logo of „Rila” Sofia (clothing)
Logo of „Rila” Sofia (clothing)
Logo of International Fair — Plovdiv 1962
Logo of International Fair — Plovdiv 1962
Logo of Union of Bulgarian Artists
Logo of Union of Bulgarian Artists
Logo of “Sunny Beach” (Seaside resort)
Logo of “Sunny Beach” (Seaside resort)
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of TSUM Department Store Sofia, 1980
Logo of TSUM Department Store Sofia, 1980
Logo of Fishery Burgas
Logo of Fishery Burgas

Inspired by Stefan Kanchev

Inspired by Stefan Kanchev

Inspired by Stefan Kanchev

Inspired by Stefan Kanchev

Inspired by Stefan Kanchev

Inspired by Stefan Kanchev

A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.

A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.

A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.

A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.

A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.

A pioneering Bulgarian graphic artist whose folkloric influence, exceptinal craftsmanship, and iconic trademark designs earned him international recognition as one of the world’s leading masters of applied graphic arts.

The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
The new Bulgarian Culture Institute Bratislava logo placed on top of traditional embroidery
Logo of Union of Architects in Bulgaria created 1968
Logo of Union of Architects in Bulgaria created 1968
Logo of Union of Architects in Bulgaria created 1968
Logo of Union of Architects in Bulgaria created 1968
Logo of Union of Architects in Bulgaria created 1968
Logo of “Elektra” (Electric devices)
Logo of “Elektra” (Electric devices)
Logo of “Elektra” (Electric devices)
Logo of “Elektra” (Electric devices)
Logo of “Elektra” (Electric devices)
Logo of Mineral Waters
Logo of Mineral Waters
Logo of Mineral Waters
Logo of Mineral Waters
Logo of Mineral Waters
Logo of „Rila” Sofia (clothing)
Logo of „Rila” Sofia (clothing)
Logo of „Rila” Sofia (clothing)
Logo of „Rila” Sofia (clothing)
Logo of „Rila” Sofia (clothing)
Logo of International Fair — Plovdiv 1962
Logo of International Fair — Plovdiv 1962
Logo of International Fair — Plovdiv 1962
Logo of International Fair — Plovdiv 1962
Logo of International Fair — Plovdiv 1962
Logo of Union of Bulgarian Artists
Logo of Union of Bulgarian Artists
Logo of Union of Bulgarian Artists
Logo of Union of Bulgarian Artists
Logo of Union of Bulgarian Artists
Logo of “Sunny Beach” (Seaside resort)
Logo of “Sunny Beach” (Seaside resort)
Logo of “Sunny Beach” (Seaside resort)
Logo of “Sunny Beach” (Seaside resort)
Logo of “Sunny Beach” (Seaside resort)
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of “Kremikovtzi” (Metallurgical Plant), 1974
Logo of TSUM Department Store Sofia, 1980
Logo of TSUM Department Store Sofia, 1980
Logo of TSUM Department Store Sofia, 1980
Logo of TSUM Department Store Sofia, 1980
Logo of TSUM Department Store Sofia, 1980
Logo of Fishery Burgas
Logo of Fishery Burgas
Logo of Fishery Burgas
Logo of Fishery Burgas

Brand identity

I begun the initiative by designing the Institute's new brand identity.

Close up portrait of Stefan Kanchev thinking
Close up portrait of Stefan Kanchev thinking
Close up portrait of Stefan Kanchev thinking
Close up portrait of Stefan Kanchev thinking
Close up portrait of Stefan Kanchev thinking
Close up portrait of Stefan Kanchev thinking

Inspired by the Glagolic alphabeth

Inspired by the Glagolic alphabeth

Inspired by the Glagolic alphabeth

Inspired by the Glagolic alphabeth

Inspired by the Glagolic alphabeth

Inspired by the Glagolic alphabeth

Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.

Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.

Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.

Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.

Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.

Created by St. Cyril in the mid-9th century as the first Slavonic script - the foundation of Bulgarian literacy, culture, and spiritual identity.

The letter A
The letter A
The letter A
The letter A
The letter A
The letter A
Letter ch
Letter ch
Letter ch
Letter ch
Letter ch
Letter ch
Letter i
Letter i
Letter i
Letter i
Letter i
Letter i
Letter s
Letter s
Letter s
Letter s
Letter s
Letter s
Letter y
Letter y
Letter y
Letter y
Letter y
Letter y
Letter ja
Letter ja
Letter ja
Letter ja
Letter ja
Letter ja
A breakdown of the logo showing the elements it is made of including the abbreviation of the institute
A breakdown of the logo showing the elements it is made of including the abbreviation of the institute
A breakdown of the logo showing the elements it is made of including the abbreviation of the institute
A breakdown of the logo showing the elements it is made of including the abbreviation of the institute
A breakdown of the logo showing the elements it is made of including the abbreviation of the institute
A breakdown of the logo showing the elements it is made of including the abbreviation of the institute

Inspired by Bulgarian embroidery

Inspired by Bulgarian embroidery

Inspired by Bulgarian embroidery

Inspired by Bulgarian embroidery

Inspired by Bulgarian embroidery

Inspired by Bulgarian embroidery

The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.

The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.

The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.

The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.

The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.

The logo reflects the rhombus used in tapestry and costume as a symbol of protection against evil spirits. It also subtly weaves in the letters of the Institute's abbreviation.

Embroidery sewing pattern of a flower
Embroidery sewing pattern of a flower
Embroidery sewing pattern of a flower
Embroidery sewing pattern of a flower
Embroidery sewing pattern of a flower
Embroidery sewing pattern of a flower
Embroidery sewing pattern for grapes and crosses
Embroidery sewing pattern for grapes and crosses
Embroidery sewing pattern for grapes and crosses
Embroidery sewing pattern for grapes and crosses
Embroidery sewing pattern for grapes and crosses
Embroidery sewing pattern for grapes and crosses
embroidery sewing pattern butterflies and flowers
embroidery sewing pattern butterflies and flowers
embroidery sewing pattern butterflies and flowers
embroidery sewing pattern butterflies and flowers
embroidery sewing pattern butterflies and flowers
embroidery sewing pattern butterflies and flowers

THE font

THE font

THE font

THE font

THE font

THE font

breakdown of the letters ins the sentence Google typeface for quick load

References the logo

Resembles a rombus

Chipped - wards off evil spirits

As seen in tapestry and embroydery

breakdown of the letters ins the sentence Google typeface for quick load

References the logo

Resembles a rombus

Chipped - wards off evil spirits

As seen in tapestry and embroydery

breakdown of the letters ins the sentence Google typeface for quick load

References the logo

Resembles a rombus

Chipped - wards off evil spirits

As seen in tapestry and embroydery

breakdown of the letters ins the sentence Google typeface for quick load

References the logo

Resembles a rombus

Chipped - wards off evil spirits

As seen in tapestry and embroydery

breakdown of the letters ins the sentence Google typeface for quick load

References the logo

Resembles a rombus

Chipped - wards off evil spirits

As seen in tapestry and embroydery

breakdown of the letters ins the sentence Google typeface for quick load

References the logo

Resembles a rombus

Chipped - wards off evil spirits

As seen in tapestry and embroydery

Slovakian

Slovakian

Slovakian

Slovakian

Slovakian

Slovakian

Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž

Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž

Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž

Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž

Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž

Aa Áá Ää Bb Cc Čč Dd Ďď Ee Éé Ff Gg Hh Ii Íí Jj Kk Ll Ĺĺ Ľľ Mm Nn Ňň Oo Óó Ôô Pp Qq Rr Ŕŕ Ss Šš Tt Ťť Uu Úú Vv Ww Xx Yy Ýý Zz Žž

Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя

Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя

Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя

Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя

Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя

Аа Бб Вв Гг Дд Ее Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч Шш Щщ Ъъ Ьь Юю Яя

Bulgarian

Bulgarian

Bulgarian

Bulgarian

Bulgarian

Bulgarian

THE colours

THE colours

THE colours

THE colours

THE colours

THE colours

Offical Bulgarian flag with crest
Offical Bulgarian flag with crest
Offical Bulgarian flag with crest
Offical Bulgarian flag with crest

The colour pallete was inspired by the Bulgarian flag.

The colour pallete was inspired by the Bulgarian flag.

The colour pallete was inspired by the Bulgarian flag.

The colour pallete was inspired by the Bulgarian flag.

The colour pallete was inspired by the Bulgarian flag.

The colour pallete was inspired by the Bulgarian flag.

Primary

Primary

Primary

Primary

Primary

Primary

#22CECB
#22CECB

#22CECB

#22CECB

#22CECB

#22CECB

Gray

Gray

Gray

Gray

Gray

Gray

#F8F8F8
#F8F8F8

#F8F8F8

#F8F8F8

#F8F8F8

#F8F8F8

White

White

White

White

White

White

#FFFFFF
#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

#FFFFFF

Secondary

Secondary

Secondary

Secondary

Secondary

#282828

#282828

#282828

#282828

#282828

Accent

Accent

Accent

Accent

Accent

Accent

#D42A4F
#D42A4F

#D42A4F

#D42A4F

#D42A4F

#D42A4F

THE website

THE website

THE website

THE website

THE website

THE website

I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

I created wireframes and worked with the development team to bring them to life. We transitioned from an outdated, non- responsive website that was difficult for the Institute’s staff to manage to an easily editable, fully responsive platform.

The old flat HTML website next to the new page
The old flat HTML website next to the new page
The old flat HTML website next to the new page
The old flat HTML website next to the new page
The old flat HTML website next to the new page
The old flat HTML website next to the new page
Responsive view of an event feed page. Includes Desktop, tablet and mobile
Responsive view of an event feed page. Includes Desktop, tablet and mobile
Responsive view of an event feed page. Includes Desktop, tablet and mobile
Responsive view of an event feed page. Includes Desktop, tablet and mobile
Responsive view of an event feed page. Includes Desktop, tablet and mobile
Responsive view of an event feed page. Includes Desktop, tablet and mobile
First itteration wireframe icluding a calendar
First itteration wireframe icluding a calendar
First itteration wireframe icluding a calendar
First itteration wireframe icluding a calendar
First itteration wireframe icluding a calendar

Initial wireframes

Initial wireframes

Initial wireframes

Initial wireframes

Initial wireframes

Initial wireframes

Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.

Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.

Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.

Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.

Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.

Originally, the “What’s On” page wireframe featured a calendar of events, such as concerts, exhibitions, workshops, and talks. Following remote user testing, I simplified the page into a feed of the most recent events, which can be sorted by event type.

First itteration wireframe icluding a calendar
First itteration wireframe icluding a calendar

Past events

Past events

Past events

Past events

Past events

Past events

Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.

Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.

Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.

Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.

Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.

Providing access to past events was crucial for the Bulgarian Ministry of Culture to monitor the Institute’s performance.

Events

Events

Events

Events

Events

Events

The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up. 

The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up. 

The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up. 

The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up. 

The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up. 

The event description page provides detailed information, social media RSVP, links to the next and previous events, a calendar linking to all the monthly activities and a newsletter sign up. 

Library

Library

Library

Library

Library

Library

The library needed to host the book catalogue, making it available for users to browse and rent.

The library needed to host the book catalogue, making it available for users to browse and rent.

The library needed to host the book catalogue, making it available for users to browse and rent.

The library needed to host the book catalogue, making it available for users to browse and rent.

The library needed to host the book catalogue, making it available for users to browse and rent.

The library needed to host the book catalogue, making it available for users to browse and rent.

Preview of the library page catalogues with different book cover featuring each genre
Preview of the library page catalogues with different book cover featuring each genre
Preview of the library page catalogues with different book cover featuring each genre
Preview of the library page catalogues with different book cover featuring each genre
Preview of the library page catalogues with different book cover featuring each genre
Preview of the library page catalogues with different book cover featuring each genre
Events page featuring sculpure of a fish in metal
Events page featuring sculpure of a fish in metal
Events page featuring sculpure of a fish in metal
Events page featuring sculpure of a fish in metal
Events page featuring sculpure of a fish in metal
Events page featuring sculpure of a fish in metal

Newsletter

Newsletter

Newsletter

Newsletter

Newsletter

Newsletter

Sign up to our mailing list example
Sign up to our mailing list example
Sign up to our mailing list example
Sign up to our mailing list example
Sign up to our mailing list example
Sign up to our mailing list example

Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book. 

Now, visitors can subscribe online to receive relevant news and the monthly program via email.

Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book. 

Now, visitors can subscribe online to receive relevant news and the monthly program via email.

Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book. 

Now, visitors can subscribe online to receive relevant news and the monthly program via email.

Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book. 

Now, visitors can subscribe online to receive relevant news and the monthly program via email.

Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book. 

Now, visitors can subscribe online to receive relevant news and the monthly program via email.

Enabling users to sign up to the mailing list was essential. Previously, the Institute collected email addresses through a physical guest book. 

Now, visitors can subscribe online to receive relevant news and the monthly program via email.

Sign up to our mailing list example
Sign up to our mailing list example

THE results

THE results

THE results

THE results

THE results

THE results

Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.

Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.

Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.

Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.

Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.

Users quickly embraced the new technologies, and website analytics showed a significant increase in engagement for the same month compared to the previous year.

452%

452%

452%

452%

452%

452%

Uniquie visitors

Uniquie visitors

Uniquie visitors

Uniquie visitors

Uniquie visitors

Uniquie visitors

Thanks to the new newsletter, the new number of unique visitors increased dramatically.

Thanks to the new newsletter, the new number of unique visitors increased dramatically.

Thanks to the new newsletter, the new number of unique visitors increased dramatically.

Thanks to the new newsletter, the new number of unique visitors increased dramatically.

Thanks to the new newsletter, the new number of unique visitors increased dramatically.

Thanks to the new newsletter, the new number of unique visitors increased dramatically.

257%

257%

257%

257%

257%

257%

Event page views

Event page views

Event page views

Event page views

Event page views

Event page views

The easy to update event pages enabled staff to post more frequently about upcoming events.

The easy to update event pages enabled staff to post more frequently about upcoming events.

The easy to update event pages enabled staff to post more frequently about upcoming events.

The easy to update event pages enabled staff to post more frequently about upcoming events.

The easy to update event pages enabled staff to post more frequently about upcoming events.

The easy to update event pages enabled staff to post more frequently about upcoming events.

40%

40%

40%

40%

40%

40%

Engagement

Engagement

Engagement

Engagement

Engagement

Engagement

Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.

Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.

Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.

Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.

Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.

Users spent more time on the site exploring upcoming events, which led to higher attendance at the Institute’s programs.

The head of the Institute speaking to some of the audience
The head of the Institute speaking to some of the audience
The head of the Institute speaking to some of the audience
The head of the Institute speaking to some of the audience
The head of the Institute speaking to some of the audience
The head of the Institute speaking to some of the audience
The head of the Institute speaking to some of the audience
The audience at an event
The audience at an event
The audience at an event
The audience at an event
The audience at an event
The audience at an event

Merchandise

Merchandise

Merchandise

Merchandise

Merchandise

Merchandise

To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.

To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.

To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.

To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.

To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.

To further strengthen brand awareness, I produced a small collection of merchandise featuring the new logo, which proved highly popular. Additionally, I designed business cards, letterheads and pencils to ensure consistent branding across all office materials.

Gray bag and t-shirt with the Institute's logo
Gray bag and t-shirt with the Institute's logo
Gray bag and t-shirt with the Institute's logo
Gray bag and t-shirt with the Institute's logo
Gray bag and t-shirt with the Institute's logo
Gray bag and t-shirt with the Institute's logo

To help you boost engagement

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop
Deni explaining how to design for Autism in front of a laptop

To help you boost engagement

Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

To help you boost engagement

Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop

To help you boost engagement

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop

To help you boost engagement

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop

To help you boost engagement

Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.

Or.. continue browsing

Deni explaining how to design for Autism in front of a laptop
Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Reception desk at stepstone

Fostering accessible design

Helping product teams bring accessibility into their design process from the very start.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Phone with title share digital CV via QR with the name of the user and a QR code

Driving product direction

Shaping product strategy through collaborative design and vision sprints.

Increasing conversion by 42%

Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%

Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%

Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%

Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

Increasing conversion by 42%

Clearer end-to-end journeys and greater transparency leading to conversion uplifts.

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji

40% boost in engagement

40% boost in engagement

40% boost in engagement

40% boost in engagement

40% boost in engagement

40% boost in engagement