How we did it
How we did it
How we did it
How we did it
How we did it
Persistence led to improved conversion rates. Investigation led to an impressive click-through rate increase, and it won us a few awards.
Persistence led to improved conversion rates. Investigation led to an impressive click-through rate increase, and it won us a few awards.
Persistence led to improved conversion rates. Investigation led to an impressive click-through rate increase, and it won us a few awards.
Persistence led to improved conversion rates. Investigation led to an impressive click-through rate increase, and it won us a few awards.
Persistence led to improved conversion rates. Investigation led to an impressive click-through rate increase, and it won us a few awards.
What is Workray
What is Workray
What is Workray
What is Workray
What is Workray
Workray is a platform designed to remove the friction from job hunting, allowing users to apply to 62 job sites from one place, simplifying the search and application management process.
Workray is a platform designed to remove the friction from job hunting, allowing users to apply to 62 job sites from one place, simplifying the search and application management process.
Workray is a platform designed to remove the friction from job hunting, allowing users to apply to 62 job sites from one place, simplifying the search and application management process.
Workray is a platform designed to remove the friction from job hunting, allowing users to apply to 62 job sites from one place, simplifying the search and application management process.
Workray is a platform designed to remove the friction from job hunting, allowing users to apply to 62 job sites from one place, simplifying the search and application management process.
The challenge
The challenge
The challenge
The challenge
The challenge
The platform is accessed only when users are logged in. The homepage has to explain the benefits of signing up before candidates commit to an account; It has to be trustworthy.
The platform is accessed only when users are logged in. The homepage has to explain the benefits of signing up before candidates commit to an account; It has to be trustworthy.
The platform is accessed only when users are logged in. The homepage has to explain the benefits of signing up before candidates commit to an account; It has to be trustworthy.
The platform is accessed only when users are logged in. The homepage has to explain the benefits of signing up before candidates commit to an account; It has to be trustworthy.
The platform is accessed only when users are logged in. The homepage has to explain the benefits of signing up before candidates commit to an account; It has to be trustworthy.
Problem
Problem
Problem
Problem
Problem
Users were not sure what Workray's services were, what problem it was trying to solve for them, and described it as outdated, dull and not inviting.
Users were not sure what Workray's services were, what problem it was trying to solve for them, and described it as outdated, dull and not inviting.
Users were not sure what Workray's services were, what problem it was trying to solve for them, and described it as outdated, dull and not inviting.
Users were not sure what Workray's services were, what problem it was trying to solve for them, and described it as outdated, dull and not inviting.
Users were not sure what Workray's services were, what problem it was trying to solve for them, and described it as outdated, dull and not inviting.
BEFORE REDESIGN
BEFORE REDESIGN
BEFORE REDESIGN
BEFORE REDESIGN
BEFORE REDESIGN
BEFORE REDESIGN
AFTER REDESIGN
AFTER REDESIGN
AFTER REDESIGN
AFTER REDESIGN
AFTER REDESIGN
AFTER REDESIGN
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
I want to quickly see if this platform will help me find a job and make my job search easier.
I want to quickly see if this platform will help me find a job and make my job search easier.
I want to quickly see if this platform will help me find a job and make my job search easier.
I want to quickly see if this platform will help me find a job and make my job search easier.
I want to quickly see if this platform will help me find a job and make my job search easier.
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
Increase sign-ups and retention by improving how the platform communicates its value.
Increase sign-ups and retention by improving how the platform communicates its value.
Increase sign-ups and retention by improving how the platform communicates its value.
Increase sign-ups and retention by improving how the platform communicates its value.
Increase sign-ups and retention by improving how the platform communicates its value.
Increase sign-ups and retention by improving how the platform communicates its value.
My role
My role
My role
My role
My role
Redesigned the entire platform across both logged-in and logged-out experiences, including new design directions and a brand uplift (with updated illustrations).
Conducted the user research (moderated & unmoderated user testing, A/B testing).
Helped define the Mission & Vision of Workray.
Worked with the team to develop the content.
Redesigned the entire platform across both logged-in and logged-out experiences, including new design directions and a brand uplift (with updated illustrations).
Conducted the user research (moderated & unmoderated user testing, A/B testing).
Helped define the Mission & Vision of Workray.
Worked with the team to develop the content.
Redesigned the entire platform across both logged-in and logged-out experiences, including new design directions and a brand uplift (with updated illustrations).
Conducted the user research (moderated & unmoderated user testing, A/B testing).
Helped define the Mission & Vision of Workray.
Worked with the team to develop the content.
Redesigned the entire platform across both logged-in and logged-out experiences, including new design directions and a brand uplift (with updated illustrations).
Conducted the user research (moderated & unmoderated user testing, A/B testing).
Helped define the Mission & Vision of Workray.
Worked with the team to develop the content.
Redesigned the entire platform across both logged-in and logged-out experiences, including new design directions and a brand uplift (with updated illustrations).
Conducted the user research (moderated & unmoderated user testing, A/B testing).
Helped define the Mission & Vision of Workray.
Worked with the team to develop the content.
THE process
THE process
THE process
THE process
THE process
User data
User data
User data
User data
User data
I started by remote user testing, reading live chat feedback, looking at HotJar and Analytics data to familiarise with the product.
I started by remote user testing, reading live chat feedback, looking at HotJar and Analytics data to familiarise with the product.
I started by remote user testing, reading live chat feedback, looking at HotJar and Analytics data to familiarise with the product.
I started by remote user testing, reading live chat feedback, looking at HotJar and Analytics data to familiarise with the product.
I started by remote user testing, reading live chat feedback, looking at HotJar and Analytics data to familiarise with the product.
Mission and vision
Mission and vision
Mission and vision
Mission and vision
Mission and vision
I worked with the Head of UX & Product to define Workray’s mission and vision based on user pain points, shaping the first draft of the page content.
I worked with the Head of UX & Product to define Workray’s mission and vision based on user pain points, shaping the first draft of the page content.
I worked with the Head of UX & Product to define Workray’s mission and vision based on user pain points, shaping the first draft of the page content.
I worked with the Head of UX & Product to define Workray’s mission and vision based on user pain points, shaping the first draft of the page content.
I worked with the Head of UX & Product to define Workray’s mission and vision based on user pain points, shaping the first draft of the page content.
Brand elevation
Brand elevation
Brand elevation
Brand elevation
Brand elevation
Colour exploration
Colour exploration
Colour exploration
Colour exploration
Colour exploration
As part of the Workray design uplift I looked at modernising the brand. since we had clear signals from user testing that improvements were needed.
As part of the Workray design uplift I looked at modernising the brand. since we had clear signals from user testing that improvements were needed.
As part of the Workray design uplift I looked at modernising the brand. since we had clear signals from user testing that improvements were needed.
As part of the Workray design uplift I looked at modernising the brand. since we had clear signals from user testing that improvements were needed.
As part of the Workray design uplift I looked at modernising the brand. since we had clear signals from user testing that improvements were needed.
Existing brand research
Existing brand research
Existing brand research
Existing brand research
Existing brand research
...too dark and heavy, too blocky,"
...too dark and heavy, too blocky,"
...too dark and heavy, too blocky,"
...too dark and heavy, too blocky,"
...too dark and heavy, too blocky,"
"It seems outdated, the colours are not modern, very outdated."
"It seems outdated, the colours are not modern, very outdated."
"It seems outdated, the colours are not modern, very outdated."
"It seems outdated, the colours are not modern, very outdated."
"It seems outdated, the colours are not modern, very outdated."
Proposed brand colours
Proposed brand colours
Proposed brand colours
Proposed brand colours
Proposed brand colours
I explored 7 options for evolving the brand colours and logo. However, following team discussions and voting, we chose to stay close to the original pink/teal palette to simplify development.
I explored 7 options for evolving the brand colours and logo. However, following team discussions and voting, we chose to stay close to the original pink/teal palette to simplify development.
I explored 7 options for evolving the brand colours and logo. However, following team discussions and voting, we chose to stay close to the original pink/teal palette to simplify development.
I explored 7 options for evolving the brand colours and logo. However, following team discussions and voting, we chose to stay close to the original pink/teal palette to simplify development.
I explored 7 options for evolving the brand colours and logo. However, following team discussions and voting, we chose to stay close to the original pink/teal palette to simplify development.
Staying
pink
Going
coral
Staying
purple
Going
blue
Staying
pink
Staying
pink
Staying
pink
Going
coral
Staying
purple
Staying
purple
Staying
purple
Going
blue
Going
blue
Going
blue
Going
coral
Going
coral
Design direction
Design direction
Design direction
Design direction
Design direction
To explore how the brand could evolve, I created multiple homepage design directions. The team gravitated towards lighter approaches that remained true to the existing brand colours.
To explore how the brand could evolve, I created multiple homepage design directions. The team gravitated towards lighter approaches that remained true to the existing brand colours.
To explore how the brand could evolve, I created multiple homepage design directions. The team gravitated towards lighter approaches that remained true to the existing brand colours.
To explore how the brand could evolve, I created multiple homepage design directions. The team gravitated towards lighter approaches that remained true to the existing brand colours.
To explore how the brand could evolve, I created multiple homepage design directions. The team gravitated towards lighter approaches that remained true to the existing brand colours.
Qual & quant A/B testing
Qual & quant
A/B testing
Qual & quant A/B testing
THE vision
Qual & quant
A/B testing
Qual & quant
A/B testing
I A/B tested the new design against the existing homepage.
I A/B tested the new design against the existing homepage.
I A/B tested the new design against the existing homepage.
I A/B tested the new design against the existing homepage.
I A/B tested the new design against the existing homepage.
What users liked about the new design direction
What users liked about the new design direction
What users liked about the new design direction
What users liked about the new design direction
What users liked about the new design direction
It gave more information around sign up.
The process of how it works was defined.
It felt more trustworthy and safer to provide their personal details.
It looked more professional.
There was confidence from other users - testimonials.
The icons were clearer.
It was more visually appealing, the layout was much better.
There was a hero image.
It was lighter, carefree, plainer.
It gave more information around sign up.
The process of how it works was defined.
It felt more trustworthy and safer to provide their personal details.
It looked more professional.
There was confidence from other users - testimonials.
The icons were clearer.
It was more visually appealing, the layout was much better.
There was a hero image.
It was lighter, carefree, plainer.
It gave more information around sign up.
The process of how it works was defined.
It felt more trustworthy and safer to provide their personal details.
It looked more professional.
There was confidence from other users - testimonials.
The icons were clearer.
It was more visually appealing, the layout was much better.
There was a hero image.
It was lighter, carefree, plainer.
It gave more information around sign up.
The process of how it works was defined.
It felt more trustworthy and safer to provide their personal details.
It looked more professional.
There was confidence from other users - testimonials.
The icons were clearer.
It was more visually appealing, the layout was much better.
There was a hero image.
It was lighter, carefree, plainer.
It gave more information around sign up.
The process of how it works was defined.
It felt more trustworthy and safer to provide their personal details.
It looked more professional.
There was confidence from other users - testimonials.
The icons were clearer.
It was more visually appealing, the layout was much better.
There was a hero image.
It was lighter, carefree, plainer.
What users liked about the current live site
What users liked about the current live site
What users liked about the current live site
What users liked about the current live site
What users liked about the current live site
Track your applications in one place" … highlights that the website will help provide an easier application process by having all applications in one place. This page also makes it more clear that Google and Outlook mail can be connected …"
Track your applications in one place" … highlights that the website will help provide an easier application process by having all applications in one place. This page also makes it more clear that Google and Outlook mail can be connected …"
This page says "Track your applications in one place" at the top, which highlights that the website will help provide an easier application process by having all applications in one place. This page also makes it more clear that Google and Outlook mail can be connected for this website."
Track your applications in one place" … highlights that the website will help provide an easier application process by having all applications in one place. This page also makes it more clear that Google and Outlook mail can be connected …"
Track your applications in one place" … highlights that the website will help provide an easier application process by having all applications in one place. This page also makes it more clear that Google and Outlook mail can be connected …"
Track your applications in one place" … highlights that the website will help provide an easier application process by having all applications in one place. This page also makes it more clear that Google and Outlook mail can be connected …"
QUANTATIVE
QUANTATIVE
QUANTATIVE
QUANTATIVE
QUANTATIVE
QUANTATIVE
User preferences were evenly split 50/50 between Version A (the existing site) & Version B (the new design).
3% of users wanted to see elements from both webpages and were borderline which version to choose.
User preferences were evenly split 50/50 between Version A (the existing site) & Version B (the new design)
3% of users wanted to see elements from both webpages and were borderline which version to choose.
User preferences were evenly split 50/50 between Version A (the existing site) & Version B (the new design)
3% of users wanted to see elements from both webpages and were borderline which version to choose.
User preferences were evenly split 50/50 between Version A (the existing site) & Version B (the new design).
3% of users wanted to see elements from both webpages and were borderline which version to choose.
User preferences were evenly split 50/50 between Version A (the existing site) & Version B (the new design).
3% of users wanted to see elements from both webpages and were borderline which version to choose.
User preferences were evenly split 50/50 between Version A (the existing site) & Version B (the new design).
3% of users wanted to see elements from both webpages and were borderline which version to choose.
QUALITATIVE
QUALITATIVE
QUALITATIVE
QUALITATIVE
QUALITATIVE
QUALITATIVE
60% prefered the new design. When asked if the users would sign up to the service they said they would and rated the new design as a 4 out 5.
The existing homepage was given a rating of 3 out of 5.
60% prefered the new design. When asked if the users would sign up to the service they said they would and rated the new design as a 4 out 5.
The existing homepage was given a rating of 3 out of 5.
60% prefered the new design. When asked if the users would sign up to the service they said they would and rated the new design as a 4 out 5.
The existing homepage was given a rating of 3 out of 5.
60% prefered the new design. When asked if the users would sign up to the service they said they would and rated the new design as a 4 out 5.
The existing homepage was given a rating of 3 out of 5.
60% prefered the new design. When asked if the users would sign up to the service they said they would and rated the new design as a 4 out 5.
The existing homepage was given a rating of 3 out of 5.
Atomic UX research
Atomic UX research
Atomic UX research
Atomic UX research
Atomic UX research
Atomic UX research
In the meantime, I continued to user test the live site. I collated the findings in one place to make user patterns easier to identify. I presented the finding to the team after each user test.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
In the meantime, I continued to user test the live site. I collated the findings in one place to make user patterns easier to identify. I presented the finding to the team after each user test.
In the meantime, I continued to user test the live site. I collated the findings in one place to make user patterns easier to identify. I presented the finding to the team after each user test.
In the meantime, I continued to user test the live site. I collated the findings in one place to make user patterns easier to identify. I presented the finding to the team after each user test.
The chosen design direction
The chosen design direction
The chosen design direction
The chosen design direction
The first version of the design had to be improved based on the A/B testing, taking on board the negative comments.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
The first version of the design had to be improved based on the A/B testing, taking on board the negative comments.
The first version of the design had to be improved based on the A/B testing, taking on board the negative comments.
The chosen design direction
The chosen design direction
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Automatic email unsubscription sparked concerns about its impact on applications and was reconsidered with a new design.
Tech limitations prevented grouping emails into one email digest, but we successfully created a digest for the majority.
Users disliked the dark colours of the existing website, but did not like the new version because it was too pale.
Users disliked the dark colours of the existing website, but did not like the new version because it was too pale.
Users disliked the dark colours of the existing website, but did not like the new version because it was too pale.
Users disliked the dark colours of the existing website, but did not like the new version because it was too pale.
Users disliked the dark colours of the existing website, but did not like the new version because it was too pale.
I would be interested to know more about that and see how that works... That is pretty similar to what I have at the moment from the other sites I am signed up for"
I would be interested to know more about that and see how that works... That is pretty similar to what I have at the moment from the other sites I am signed up for"
I would be interested to know more about that and see how that works... That is pretty similar to what I have at the moment from the other sites I am signed up for"
I would be interested to know more about that and see how that works... That is pretty similar to what I have at the moment from the other sites I am signed up for"
I would be interested to know more about that and see how that works... That is pretty similar to what I have at the moment from the other sites I am signed up for"
I actually only dismissed it because I disliked the colour scheme and thought it was too pale and did not stand out enough, but the information on it, was very good."
I actually only dismissed it because I disliked the colour scheme and thought it was too pale and did not stand out enough, but the information on it, was very good."
I actually only dismissed it because I disliked the colour scheme and thought it was too pale and did not stand out enough, but the information on it, was very good."
I actually only dismissed it because I disliked the colour scheme and thought it was too pale and did not stand out enough, but the information on it, was very good."
I actually only dismissed it because I disliked the colour scheme and thought it was too pale and did not stand out enough, but the information on it, was very good."
I actually only dismissed it because I disliked the colour scheme and thought it was too pale and did not stand out enough, but the information on it, was very good."
Improvements
Improvements
Improvements
Improvements
Improvements
An improved version of the new design was needed - Something light but with a bit of a kick.
An improved version of the new design was needed - Something light but with a bit of a kick.
An improved version of the new design was needed - Something light but with a bit of a kick.
An improved version of the new design was needed - Something light but with a bit of a kick.
An improved version of the new design was needed - Something light but with a bit of a kick.
THE
results
THE
results
THE
results
THE results
THE
results
THE
results
Results from the first two weeks after launching the redesigned homepage were compared against the two weeks prior to launch.
Results from the first two weeks after launching the redesigned homepage were compared against the two weeks prior to launch.
Results from the first two weeks after launching the redesigned homepage were compared against the two weeks prior to launch.
Results from the first two weeks after launching the redesigned homepage were compared against the two weeks prior to launch.
Results from the first two weeks after launching the redesigned homepage were compared against the two weeks prior to launch.
54%
54%
54%
54%
54%
Engagement
Engagement
Engagement
Engagement
Engagement
Engagement
Time on page increased by almost a minute.
Time on page increased by almost a minute.
Time on page increased by almost a minute.
Time on page increased by almost a minute.
Time on page increased by almost a minute.
Time on page increased by almost a minute.
179%
179%
179%
179%
179%
New registrations
New registrations
New registrations
New registrations
New registrations
New registrations
We saw a huge uplift in new registered users.
We saw a huge uplift in new registered users.
We saw a huge uplift in new registered users.
We saw a huge uplift in new registered users.
We saw a huge uplift in new registered users.
We saw a huge uplift in new registered users.
7%
7%
7%
7%
7%
7%
Conversion
Conversion
Conversion
Conversion
Conversion
Conversion
We saw an uplift in repeat returning users thanks to the increase in registrations.
We saw an uplift in repeat returning users thanks to the increase in registrations.
We saw an uplift in repeat returning users thanks to the increase in registrations.
We saw an uplift in repeat returning users thanks to the increase in registrations.
We saw an uplift in repeat returning users thanks to the increase in registrations.
We saw an uplift in repeat returning users thanks to the increase in registrations.
What failed?
What failed?
What failed?
What failed?
What failed?
While the homepage was driving strong registration numbers, a clear drop-off emerged when it came to conversion. After signing up, candidates were taken directly to the dashboard, where many failed to take the next step in their journey
While the homepage was driving strong registration numbers, a clear drop-off emerged when it came to conversion. After signing up, candidates were taken directly to the dashboard, where many failed to take the next step in their journey
While the homepage was driving strong registration numbers, a clear drop-off emerged when it came to conversion. After signing up, candidates were taken directly to the dashboard, where many failed to take the next step in their journey
While the homepage was driving strong registration numbers, a clear drop-off emerged when it came to conversion. After signing up, candidates were taken directly to the dashboard, where many failed to take the next step in their journey
While the homepage was driving strong registration numbers, a clear drop-off emerged when it came to conversion. After signing up, candidates were taken directly to the dashboard, where many failed to take the next step in their journey
Dashboard issues
Dashboard issues
Dashboard issues
Dashboard issues
Dashboard issues
Once users reached the dashboard, the experience fell short. Many felt they had put in effort without getting value, leading to high bounce rates. Returning users also bypassed the dashboard entirely, making it clear it needed a rethink.
Once users reached the dashboard, the experience fell short. Many felt they had put in effort without getting value, leading to high bounce rates. Returning users also bypassed the dashboard entirely, making it clear it needed a rethink.
Once users reached the dashboard, the experience fell short. Many felt they had put in effort without getting value, leading to high bounce rates. Returning users also bypassed the dashboard entirely, making it clear it needed a rethink.
Once users reached the dashboard, the experience fell short. Many felt they had put in effort without getting value, leading to high bounce rates. Returning users also bypassed the dashboard entirely, making it clear it needed a rethink.
Once users reached the dashboard, the experience fell short. Many felt they had put in effort without getting value, leading to high bounce rates. Returning users also bypassed the dashboard entirely, making it clear it needed a rethink.
There is nothing useful on this page to help me get a job"
There is nothing useful on this page to help me get a job"
There is nothing useful on this page to help me get a job"
There is nothing useful on this page to help me get a job"
There is nothing useful on this page to help me get a job"
I just wasted my time. Gave you all this information and then I end up on a page that has a lot of zero things. Zero applications, zero jobs, zero goals."
I just wasted my time. Gave you all this information and then I end up on a page that has a lot of zero things. Zero applications, zero jobs, zero goals."
I just wasted my time. Gave you all this information and then I end up on a page that has a lot of zero things. Zero applications, zero jobs, zero goals."
I just wasted my time. Gave you all this information and then I end up on a page that has a lot of zero things. Zero applications, zero jobs, zero goals."
I just wasted my time. Gave you all this information and then I end up on a page that has a lot of zero things. Zero applications, zero jobs, zero goals."
Designs of the homepage and the dashboard were not aligned.
Designs of the homepage and the dashboard were not aligned.
Designs of the homepage and the dashboard were not aligned.
Designs of the homepage and the dashboard were not aligned.
Designs of the homepage and the dashboard were not aligned.
Platform redesign
Platform redesign
Platform redesign
THE results
Platform
redesign
We started with a dashboard redesign, which later evolved into a full platform overhaul.
We started with a dashboard redesign, which later evolved into a full platform overhaul.
We started with a dashboard redesign, which later evolved into a full platform overhaul.
We started with a dashboard redesign, which later evolved into a full platform overhaul.
We started with a dashboard redesign, which later evolved into a full platform overhaul.
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
CANDIDATE GOAL
I want to track my job applications and stay organised so I can improve my chances of getting a job.
I want to track my job applications and stay organised so I can improve my chances of getting a job.
I want to track my job applications and stay organised so I can improve my chances of getting a job.
I want to track my job applications and stay organised so I can improve my chances of getting a job.
I want to track my job applications and stay organised so I can improve my chances of getting a job.
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
BUSINESS GOAL
Increase time on page, click-through rate and engagement on the dashboard. Retain new users.
Increase time on page, click-through rate and engagement on the dashboard. Retain new users.
Increase time on page, click-through rate and engagement on the dashboard. Retain new users.
Increase time on page, click-through rate and engagement on the dashboard. Retain new users.
Increase time on page, click-through rate and engagement on the dashboard. Retain new users.
Increase time on page, click-through rate and engagement on the dashboard. Retain new users.
Team limitations
Team limitations
Team limitations
Team limitations
Team limitations
With limited back-end capacity, a full redesign wasn’t immediately feasible. To maintain momentum, we focused on front-end improvements—leveraging existing functionality to quickly deliver value to users while working within technical constraints.
With limited back-end capacity, a full redesign wasn’t immediately feasible. To maintain momentum, we focused on front-end improvements—leveraging existing functionality to quickly deliver value to users while working within technical constraints.
With limited back-end capacity, a full redesign wasn’t immediately feasible. To maintain momentum, we focused on front-end improvements—leveraging existing functionality to quickly deliver value to users while working within technical constraints.
With limited back-end capacity, a full redesign wasn’t immediately feasible. To maintain momentum, we focused on front-end improvements—leveraging existing functionality to quickly deliver value to users while working within technical constraints.
With limited back-end capacity, a full redesign wasn’t immediately feasible. To maintain momentum, we focused on front-end improvements—leveraging existing functionality to quickly deliver value to users while working within technical constraints.
Digest of the newest jobs users are signed up to accorss the web.
All job sites the users has an account with appear here.
Allowing the users to see jobs they might have not considered based on their skills.
Digest of the job applications of the candidate with current updates
and advice.
Access to a real career coach for personalised CV and application support.
As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.
Returning user
New user
Digest of the newest jobs users are signed up to accorss the web.
All job sites the users has an account with appear here.
Allowing the users to see jobs they might have not considered based on their skills.
Digest of the job applications of the candidate with current updates
and advice.
Access to a real career coach for personalised CV and application support.
As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.
Returning user
New user
Digest of the newest jobs users are signed up to accorss the web.
All job sites the users has an account with appear here.
Allowing the users to see jobs they might have not considered based on their skills.
Digest of the job applications of the candidate with current updates
and advice.
Access to a real career coach for personalised CV and application support.
As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.
Returning user
New user
Digest of the newest jobs users are signed up to accorss the web.
All job sites the users has an account with appear here.
Allowing the users to see jobs they might have not considered based on their skills.
Digest of the job applications of the candidate with current updates
and advice.
Access to a real career coach for personalised CV and application support.
As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.
Returning user
New user
Digest of the newest jobs users are signed up to accorss the web.
All job sites the users has an account with appear here.
Allowing the users to see jobs they might have not considered based on their skills.
Digest of the job applications of the candidate with current updates
and advice.
Access to a real career coach for personalised CV and application support.
As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.
Returning user
New user
Digest of the newest jobs users are signed up to accorss the web.
All job sites the users has an account with appear here.
Allowing the users to see jobs they might have not considered based on their skills.
Digest of the job applications of the candidate with current updates
and advice.
Access to a real career coach for personalised CV and application support.
As part of the redesign, I focused on making the dashboard valuable for both new and returning users. By encouraging new user engagement, we were able to enrich the experience with more relevant content.
Returning user
New user
Click-through rates uplift
Click-through rates uplift
Click-through rates uplift
THE results
Click-through rates uplift
We saw uplift in click-through rates, engagement and time on page in the first month. Users now used the dashboard as intended and navigated to other areas of the site from there.
We saw uplift in click-through rates, engagement and time on page in the first month. Users now used the dashboard as intended and navigated to other areas of the site from there.
We saw uplift in click-through rates, engagement and time on page in the first month. Users now used the dashboard as intended and navigated to other areas of the site from there.
We saw uplift in click-through rates, engagement and time on page in the first month. Users now used the dashboard as intended and navigated to other areas of the site from there.
We saw uplift in click-through rates, engagement and time on page in the first month. Users now used the dashboard as intended and navigated to other areas of the site from there.
Job subscriptions
Job subscriptions
Job subscriptions
Job subscriptions
Job subscriptions
Job subscriptions
515%
515%
515%
515%
515%
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
400%
400%
400%
400%
400%
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Job listings
Job listings
Job listings
Job listings
Job listings
Job listings
*33%
*33%
*33%
*33%
*33%
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
29%
29%
29%
29%
29%
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Applications
Applications
Applications
Applications
Applications
Applications
35%
35%
35%
35%
35%
Mobile
Mobile
Mobile
Mobile
Mobile
Mobile
26%
26%
26%
26%
26%
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
Desktop click-through rate
*
*
*
Data driven bug discovery
Data driven bug discovery
Data driven bug discovery
Data driven
bug discovery
All key metrics improved significantly, except for job listing click-through rate on mobile.
On closer investigation, I discovered that on certain mobile devices, job links were not rendering as intended and appeared too small to read.
Once this was addressed and aligned with the original designs, job CTR increased, and the dashboard bounce rate decreased as a result.
All key metrics improved significantly, except for job listing click-through rate on mobile.
On closer investigation, I discovered that on certain mobile devices, job links were not rendering as intended and appeared too small to read.
Once this was addressed and aligned with the original designs, job CTR increased, and the dashboard bounce rate decreased as a result.
All key metrics improved significantly, except for job listing click-through rate on mobile.
On closer investigation, I discovered that on certain mobile devices, job links were not rendering as intended and appeared too small to read.
Once this was addressed and aligned with the original designs, job CTR increased, and the dashboard bounce rate decreased as a result.
All key metrics improved significantly, except for job listing click-through rate on mobile.
On closer investigation, I discovered that on certain mobile devices, job links were not rendering as intended and appeared too small to read.
Once this was addressed and aligned with the original designs, job CTR increased, and the dashboard bounce rate decreased as a result.
All key metrics improved significantly, except for job listing click-through rate on mobile.
On closer investigation, I discovered that on certain mobile devices, job links were not rendering as intended and appeared too small to read.
Once this was addressed and aligned with the original designs, job CTR increased, and the dashboard bounce rate decreased as a result.
Post launch user testing
Post launch user testing
Post launch user testing
Post launch user testing
Post launch user testing
When we asked users what they thought of the new dashboard they were really positive.
When we asked users what they thought of the new dashboard they were really positive.
When we asked users what they thought of the new dashboard they were really positive.
When we asked users what they thought of the new dashboard they were really positive.
When we asked users what they thought of the new dashboard they were really positive.
I like the tables that everything comes in. Makes it easy to read and the bullet point format of the list makes it easy to follow. I do like it. Gives you a really good snapshot of what you’ve applied for ... where you are up to, what you need to do next ... how many new jobs there are, what job boards you are working through"
I like the tables that everything comes in. Makes it easy to read and the bullet point format of the list makes it easy to follow. I do like it. Gives you a really good snapshot of what you’ve applied for ... where you are up to, what you need to do next ... how many new jobs there are, what job boards you are working through"
I like the tables that everything comes in. Makes it easy to read and the bullet point format of the list makes it easy to follow. I do like it. Gives you a really good snapshot of what you’ve applied for ... where you are up to, what you need to do next ... how many new jobs there are, what job boards you are working through"
I like the tables that everything comes in. Makes it easy to read and the bullet point format of the list makes it easy to follow. I do like it. Gives you a really good snapshot of what you’ve applied for ... where you are up to, what you need to do next ... how many new jobs there are, what job boards you are working through"
I like the tables that everything comes in. Makes it easy to read and the bullet point format of the list makes it easy to follow. I do like it. Gives you a really good snapshot of what you’ve applied for ... where you are up to, what you need to do next ... how many new jobs there are, what job boards you are working through"
One of the better ones I’ve seen in terms of presenting the information and giving you more information in terms of what is currently available, what you are doing, how many applications you’ve made. In the past when I’ve been applying via online job sites I had to track myself the information doing it the old fashioned way on a spreadsheet ... having this tools available on this dashboard is really good and it is one of the best sites I’ve seen for that”
One of the better ones I’ve seen in terms of presenting the information and giving you more information in terms of what is currently available, what you are doing, how many applications you’ve made. In the past when I’ve been applying via online job sites I had to track myself the information doing it the old fashioned way on a spreadsheet ... having this tools available on this dashboard is really good and it is one of the best sites I’ve seen for that”
One of the better ones I’ve seen in terms of presenting the information and giving you more information in terms of what is currently available, what you are doing, how many applications you’ve made. In the past when I’ve been applying via online job sites I had to track myself the information doing it the old fashioned way on a spreadsheet ... having this tools available on this dashboard is really good and it is one of the best sites I’ve seen for that”
One of the better ones I’ve seen in terms of presenting the information and giving you more information in terms of what is currently available, what you are doing, how many applications you’ve made. In the past when I’ve been applying via online job sites I had to track myself the information doing it the old fashioned way on a spreadsheet ... having this tools available on this dashboard is really good and it is one of the best sites I’ve seen for that”
One of the better ones I’ve seen in terms of presenting the information and giving you more information in terms of what is currently available, what you are doing, how many applications you’ve made. In the past when I’ve been applying via online job sites I had to track myself the information doing it the old fashioned way on a spreadsheet ... having this tools available on this dashboard is really good and it is one of the best sites I’ve seen for that”
Awards
Awards
Awards
THE results
Awards
"Best Newcomer" at the National Online Recruitment Awards.
"Best Newcomer" at the National Online Recruitment Awards.
"Best Newcomer" at the National Online Recruitment Awards.
"Best Newcomer" at the National Online Recruitment Awards.
"Best Newcomer" at the National Online Recruitment Awards.
Employee of the month at Stepstone for "consistently great designs for all teams that convert".
Employee of the month at Stepstone for "consistently great designs for all teams that convert".
Employee of the month at Stepstone for "consistently great designs for all teams that convert".
Employee of the month at Stepstone for "consistently great designs for all teams that convert".
Employee of the month at Stepstone for "consistently great designs for all teams that convert".
To help you increase click-through rates
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you increase click-through rates
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you increase click-through rates
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you increase click-through rates
Please feel free to contact
me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you increase click-through rates
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
To help you increase click-through rates
Please feel free to contact me to discuss potential permanent opportunities via email at deni.red@gmail.com or on LinkedIn.
Or.. continue browsing
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Fostering accessible design
Helping product teams bring accessibility into their design process from the very start.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
Driving product direction
Shaping product strategy through collaborative design and vision sprints.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
40% boost in engagement
Making key tasks easier to complete online improves engagement.
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji
All rights reserved @Denni Bakardji. Design and build by @Denni Bakardji