As a Design Director of Videojuicer I created the company's branding based on our values. I designed amusing, tangible illustrations and cutout characters to represent Videojuicer's products. The characters were used in all brand imagery. They helped me embellish business cards, postcards and brochures on paper. Online I used the characters on the website as flat images and they helped me create Videojuicer's advert animations.
caveman at the cinema
The first animation of the series advertising Videojuicer's in-player shopping app. We hired an actor with an American accent for the voice over to mimic a Silicon Valley video tutorial. The funny robot is acting as American Siri and all the facts are represented in a fun and joking manner.
caveman go to space
This animation is advertising Videojuicer's brand new self service. Upload your video file and fire your rocket with all the relevant products attached to your video.
caveman discover social media
This animation is advertising Videojuicer's new self service social media in-player apps. Add one of these to your video and get all the caveman in Facebook land WOWing!
the cavemen invent the mailing list
Advertising for Videojuicer's mailing list app. Add one of these to your video and get all the caveman on Earth informed on what are you up to in space!
The making of...
In case you’ve wondering how the cavemen became alive - the ones that have set up home on the Videojuicer website - here’s a little video that shows their genesis. No caves, no rocks, no impala steaks… just scissors, card, string, a week’s worth of cutting out, 14 hours of filming, and a month or so of patient animation.
The studio
