Truphone Personas
The persona profiles were created following user-centred principles, together with documentation form Marketing, Sales, Service Delivery Mangers, Customer Services and were verified with stakeholders throughout the company. Truphone personas are based on the target groups research materials based on qualified sales leads and existing clients. The Personas are revised and updated on a regular basis.
There are divided by different categories: primary and secondary; business and consumer; external and internal.
Primary Personas

Secondary Personas

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